eltric GmbH Elektro-Fachversandgroßhandel | Germany | 95xxx Bayreuth | Permanent position | Full time | Published since: 02.01.2026 on stepstone.de
Marketing Manager B2B - Schwerpunkt Online Marketing & Marketing Automation (m/f/d)
eltric is the established specialist dealer for electrotechnical products based in Bayreuth. The electrical and specialist trades particularly appreciate our demand-oriented, always up-to-date range. The eltric product portfolio is tailored to the requirements of modern electrical engineering. Since the company was founded in 1948, eltric has convinced its customers with comprehensive and personal advice, a dedicated field service and excellent customer service.
To strengthen our Marketing & E-Commerce Team, we are looking for an experienced marketing manager (m/w/d) that strategically and operationally develops our B2B marketing. The focus is on the expansion of our online marketing measures and the introduction and use of HubSpot for automated campaigns in new customer acquisitions, cross- and upselling.
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Your tasks • Your profile • What we offer
Development and implementation of online marketing measures for our B2B target groups in electrical and specialist trade Planning, control and optimization of Google Ads campaigns and paid social campaigns (LinkedIn & Meta) Construction and continuous development of our marketing automation in HubSpot Conception and implementation of email streams, Nurturing flows and personalized campaigns Analysis of campaign data and derivation of concrete optimization measures Further development of our online shop through conversion-optimized measures Close cooperation with sales, e-commerce and our content team
Successfully completed studies in the field of marketing, communication, media, economy or a comparable qualification Multiannual professional experience in the B2B environment, ideally in a technically shaped company or in (large) trade Very good knowledge of online marketing, especially in lead generation, campaign management and email marketing First experience in handling HubSpot or comparable marketing automation systems Analytical thinking, structured working and a good understanding of customer journeys Creativity, Hands-on-Mentality and Joy in implementing new ideas in measurable measures Safe handling of data, KPIs and tools for measuring success
A responsible position with design space and the possibility to implement your own ideas. Working with exciting digitalization projects, including the expansion of our marketing automation with HubSpot. Cooperation with a team with short decision-making and open communication.
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Location
 | eltric GmbH Elektro-Fachversandgroßhandel | |
| 95448 Bayreuth | ||
| Germany |
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