Senior Performance Marketing Manager (m/f/d)

The Way to Smile Eyes You build a measurable, scalable Google acquisition machine at Smile Eyes as Senior Performance Marketing Manager (m/w/d) – from Search to YouTube/Demand Gen to Performance Max. Our goal is clear: to generate predictably qualified leads and appointment bookings – and to improve the route data-based up to the perceived date (show-up). What you are measuring: Outcome, not activity! Cost per Lead / Cost per appointment booking (primary control-relevant KPIs – depending on the conversion definition) Show-up Rate (Drop-off) by appointment booking → perceived appointment Cost per perceived date (Business-KPI) Forecast/Pacing Quality, Lead Quality (Deduping, Storno/No-Show Signals, Consistent Call & Form Leads)

Google Performance End-to-End Setup, Structure, Control and Optimization of Campaigns, Budgets, Bidding, Target Groups, Creatives/Assets via Search, YouTube, Demand Gen, PMax Development of a Full-Funnel Google Strategy including systematic budget mapping and scaling logic Building a test system (hypothesis, experiments, clean evaluation, rollout) Measurability & Standards (no “feeling” marketing) Responsibility for GA4 & Google Tag Manager incl. Conversion setup, debugging and data hygiene Development of UTM/Naming Conventions and Governance (so that CRM/BI Reports vote) Integration of call tracking and form leads into a clean conversion model (deduping, attribution logic) Structure of feedback loops on lead quality: Lead → Terminbuchung → perceived appointment (show-up) Reporting and Control Dashboards (Looker Studio/Power BI), which are controllable: KPI, Trends, Pacing, Forecast vs. Is, Measures Derivation of clear decisions: scaling/removing/stoping – data-based Ownership in Setup You are a professional Owner as a performance marketing manager towards internal teams and optional agencies/service providers: set standards, briefing, quality assurance, earnings responsibility

Multiannual hands-on responsibility in the marketing environment (ideally agency side) for larger budgets and demanding accounts Detectable successes in Google Ads (Search duty; YouTube/Demand Gen/PMax ideally with case) Very strong in Tracking/Measurement: GA4, GTM, Conversion Setup, Debugging, UTM/Naming Standards Analytical & Economic: you think in Unit Economics and Funnel quality, not in click numbers You solve problems yourself: setup, optimization, testing, troubleshooting Nice-to-have Lead gene in regulated industries, Consent Mode / Enhanced Conversions / server-side tracking CRM/Offline Conversion Connection, BigQuery/SQL, Ads Scripts/Automation, Attribution/Conversion Modelling

Design space & responsibility: You take a key role with full responsibility for a growing company At least 30 days holiday and a secure holiday Family-friendly working hours and flexible remote control JobRad, Corporate Benefits and Premium Programs Modern working environment with short decision paths