Dual Study Programme Marketing (B.A.) - MA'LOA Franchise GmbH

You want to start marketing? Start your dual studies with the appropriate practical partner. Experience our dual study with courses on campus on two days a week. Then deepen your knowledge using our interactive learning materials. MA'LOA Franchise GmbH is a modern company from the system's gastronomy with a focus on Hawaiian Poke Bowls and a conscious lifestyle. The company combines quality, design and sustainability with a clear brand appearance. You work in a dynamic, creative environment with strong brand focus. Own initiative, team spirit and further development have a high priority. As a growing company, MA'LOA offers short decision-making and a lot of design space.

Become part of our team and start with us on April 1, 2026.

At the practical partner - MA'LOA Franchise GmbH: You don't have to pay tuition fees – we take care of this from MA'LOA Franchise GmbH for you! You benefit from benefits You have flexible working hours You work with motivated and competent colleagues: You have development and training opportunities You can participate in our team events At the IU - Campus Berlin: A state-approved study, with practical content and the degree Bachelor of Arts (B.A.) Your study advice, study guides and teachers support you at any time and you learn in small groups You have the option to apply for BAföG Ideal career prospects await you through practical teaching You benefit from attractive discounts at UNiDAYS, Spotify, 25hours hotels and other IU partners

During your dual studies, you actively support the planning and implementation of marketing measures You work on social media campaigns and accompany content projects for digital channels You analyze target groups and prepare marketing key figures structured You will also participate in actions at the Point of Sale and brand cooperation Your own ideas can be introduced and implemented in practice

Start your studies at the IU with (special) abitur, a qualified professional degree or as a national. Technicians:in/operator:in You can prove German skills according to language level B2 You are interested in marketing, brand management and digital trends You work structured, reliable and happy in the team Creativity is one of your strengths as well as organizational talent The safe handling of MS Office programs is of course for you You are motivated to optimally combine theory and practice Career prospects: After successful completion examination, you have the possibility to take over. You can then start as Junior Marketing Manager:in or in a comparable position. Within the company you have the chance to develop yourself professionally and increasingly take responsibility.

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