Otto GmbH & Co. KGaA | Germany | 22xxx, 21xxx, 20xxx Hamburg | Practical training | Full time / Home office | Published since: 27.01.2026 on stepstone.de
Internship Brand & Campaigns | Campaign Management for Platform Campaigns (m/f/d)
OTTO is one of the most successful e-commerce companies in Europe. With more than 18 million articles and more than 34,000 brands, otto.de is now one of the leading German online shopping platforms. As a marketplace, we are constantly opening up for other brands and partners and thus continue to grow. Relax? Not our thing! Not yours either? Then come to board and shape the future of e-commerce with us.
Diversity belongs to us, like the Elbe to Hamburg: We stand for openness, respect and tolerance, without If and But. Let's put the sails together – regardless of where you come from, who you love or what you believe in. Because you're unique and that's what we're looking for.
With us you can bring ideas and advance projects, engage in networks for your heart topic and actively shape our corporate culture. Trying things, thinking new, being innovative, growing beyond themselves – this is our mindset. Let's reach something big together. Whether you work on campus or at home. The Brand & Campaigns area is designed and manages the brand & communication strategy of otto.de. In addition, we are responsible for the development, creative design, implementation and evaluation of integrated campaigns along the customer journey and control all relevant touchpoints such as social media, influencer marketing and digital moving image formats. In this way, we are continuously driving the positive perception of the OTTO brand and ensuring short-term sales and traffic potentials for the OTTO platform. Many speak of “Homeoffice” – we of “hybrid or mobile work”: You can work remotely up to 50% of your monthly working hours. Our teams, together with their leadership, decide how to balance out local time and mobile work. .
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Your tasks • Your profile • What we offer
OTTO is one of the most successful e-commerce companies in Europe. With more than 18 million articles and more than 34,000 brands, otto.de is now one of the leading German online shopping platforms. As a marketplace, we are constantly opening up for other brands and partners and thus continue to grow. Relax? Not our thing! Not yours either? Then come to board and shape the future of e-commerce with us.
Diversity belongs to us, like the Elbe to Hamburg: We stand for openness, respect and tolerance, without If and But. Let's put the sails together – regardless of where you come from, who you love or what you believe in. Because you're unique and that's what we're looking for.
With us you can bring ideas and advance projects, engage in networks for your heart topic and actively shape our corporate culture. Trying things, thinking new, being innovative, growing beyond themselves – this is our mindset. Let's reach something big together. Whether you work on campus or at home. The Brand & Campaigns area is designed and manages the brand & communication strategy of otto.de. In addition, we are responsible for the development, creative design, implementation and evaluation of integrated campaigns along the customer journey and control all relevant touchpoints such as social media, influencer marketing and digital moving image formats. In this way, we are continuously driving the positive perception of the OTTO brand and ensuring short-term sales and traffic potentials for the OTTO platform. Many speak of “Homeoffice” – we of “hybrid or mobile work”: You can work remotely up to 50% of your monthly working hours. Our teams, together with their leadership, decide how to balance out local time and mobile work.
You support the planning, organization and development of branding and assortment campaigns, promotions and other operational projects for the OTTO brand. You accompany Campaign Owner and Campaign Managers in the processes and individual steps in campaign management. You take over the cross-border interface management and work independently and independently on topics in the campaign framework. You are responsible for purchasing product samples as part of branding and assortment campaigns. You’ll create cross-border timings as well as campaign and article documents and support the creation of presentation documents. You're not sure if the internship suits you? – Then please contact Merja Saranpää (merja.saranpaeae@otto.de) from the team.
Must-have: You are a enrolled student*in in the field of BWL, Marketing, (Media)Communication or in a comparable degree course or you are in your Gap Year between Bachelor and Master. You can now support us for ideally 6 months. You motivate yourself to a variety of tasks and cooperation with different interfaces. You convince by your high motivation and hand-on mentality. You're drawing yourself through your structured and flexible way of working. You are open to employing you more with AI tools and using them for your work. Your language level: German C2 (approximately native) and English B2 (self-employed language use). Nice-to-have: You could already gain first practical experience in an agency or a company (in marketing). You don't know Microsoft teams. You can also be available for longer than 6 months? We have the opportunity to complete the internship for 9 months, as required and in consultation with the team. Please contact us!
Professional & personal development Further training courses such as OTTO Academy, Digital Learning Platforms (including Master Plan), Mentoring, Hospitations, Open Feedback Culture, Vocational Orientation Formats, Collaboration in Final Works, Fixed Personnel and Direct Persons in HR Culture and cooperation Students@OTTO Community & Networks, Coworking & Social Spaces, Leadership at eye level, flat hierarchies, independent & independent work, regular employee surveys, Leading Principles, free hot drinks and diverse – also vegan – food offer Remuneration & supplementary benefits Attractive remuneration (1300 € - 2266 €), 15% personal discount (on OTTO articles as well as numerous Benefits & employee offers (e.g. events, travels), 30 holiday days p. a., basic technical equipment Students@OTTO Onboarding One-week onboarding program for students consisting of: Welcome Session, Pulse Lectures, Get-Together & Board Stalk Work-life balance Hybrid working model with up to 50% remote work per month, flexible working hours (running time), 37.5h week Health and well-being Mindfulness and stress management courses, occupational health & psychosocial advice Mobility Germany ticket, free parking, e-store columns, StadtRAD stations & many Benefits more! You still have open questions? Then please contact us by e-mail to registruiting@otto.de or write us directly via WhatsApp at +49 151-51263286. We'll write you back as soon as possible. Here you can find further tips about your online application. .
Location
![]() | Otto GmbH & Co. KGaA | |
| 22179 Hamburg | ||
| Germany |
The text of this ad was translated from German into English using an automatic translation system and may contain semantic and lexical errors. Therefore, it should be used for introductory purposes only. For more detailed information, see the original text of the ad at the link below.
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