Trade & Shopper Marketing Manager (m/w/d)

Milk is an extremely valuable food that is enjoyed all over the world and is available in countless forms and variants, such as butter, cream, cheese, yogurt and much more. The Lactalis Group, headquartered in Laval, France, achieved sales of 30.3 billion euros in 2024. With more than 85,000 employees and 270 production facilities worldwide, Lactalis is represented in over 100 countries and stands for quality and innovation in dairy and cheese production. Our mission is to produce healthy and delicious foods that bring people together every day. Since 1998 the group has also been represented on the German market with its own subsidiaries and employs approx. 1,000 employees at Kehl, Ravensburg, Neuburg a.d. Donau, Altenstadt/Hessen, Grasbrunn near Munich and Würzburg. You love to ray brands and inspire shoppers? Then you're right with us! We are looking for a motivated Trade & Shopper Marketing Manager (m/w/d) in Kehl am Rhein (near Strasbourg) Marketing Manager (m/w/d) In this role you develop cool campaigns, plan promotions that not only fall into the eye, but also boost sales.

Your first major task: you develop, plan and set up an annual action calendar – with exciting national promotions and individual point-of-sale activities for our brands. You work closely with our advertising agencies and make sure that our actions at the POS are always a real eye-catcher. In addition, you are responsible for the development of postal materials, sales documents and convincing trade arguments – so you equip our team and trade with everything they need to successfully present our products. Your task is to analyze market and shopper data, identify trends and derive innovative measures. You are responsible for the success of your actions – because we want to know what really works! With your sense of trends, you also keep in mind the activities of our competitors and bring fresh wind to our marketing. An important part of your work is the development, optimization, coordination and introduction of trade promotions. You make sure that our sales activities are perfectly matched to each other and are good for retail and consumers. Together with the sales team, the marketing and agencies, you agree on all the measures to get the best out of our team. And of course you always have an eye on how we can make our processes even smarter.

You have completed a degree in marketing or business management and have already gained experience in Trade & Shopper Marketing – preferably in the FMCG industry. Ideally, you have already gained first experience in dealing with panel data, such as tools or data from Circana, GfK/YouGov or Nielsen. You are curious to analyze market developments and understand how to derive exciting insights for our business from numbers. We expect you to be proactive in opting, curious and always looking for new ways to make our marketing efforts even more effective. Self-employed work is of course for you – at the same time you are a real team player who likes to work in exchange with colleagues and find creative solutions together. You also bring very good German knowledge in word and writing as well as good English skills. If you also speak French, of course, that would be the bounce on the i.

We not only provide you with exciting tasks in a sharp team with attractive remuneration, but also ergonomic jobs. But that's not all! We also give you the benefits you can only wish: Occupational pension: The company's collective retirement provision is a valuable building that is available to you. She offers you an additional financial retirement. This is our heart! Work-Life Balance: We know how to keep the balance in this fast-paced world and give you the opportunity to work from home on two days a week. Whatever you want. Holiday: With 30 days of holiday a year you have the opportunity to better balance your work and your private life. Development: With us, the development does not end when you are well involved. A central aspect in the Lactalis world and also in professional life are training. Through professional and personal growth, we increase the chances of long-term success. For you and for us. JOBV1_EN