Markgräfler Winzer eG | Germany | 79xxx Efringen-Kirchen | Permanent position | Full time | Published since: 14.09.2026 on stepstone.de
Product Manager FMCG – Focus on Sales Channels Food Retail & Specialist Retail (m/f/d)
Over 1,100 hectares of vineyard, one of the largest wine cooperatives in Germany – and a home in sunny Markgräflerland, where Germany, France and Switzerland meet. Our wines are located on the shelves of the food retail trade, in specialist shops and on the tables of gastronomy – both nationally and internationally, and for good reason: authentic quality, awarded several times. As a modern wine collective, we combine the roots and strength of our wine-growing families with innovative thinking – and produce wines that speak for themselves. We are looking for a product manager at our Efringen-Kirchen location to strengthen our team. .
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Your tasks • Your profile • What we offer
Responsibility for the product portfolio wine and sparkling wine with focus on the sales channels LEH and specialist trade Development and implementation of strategies for sales channels LEH and specialist trade for FMCG Category Management in the LEH and FH to increase shelf presence, rotation and distribitution Analysis of market trends, customer behaviour and competitors to identify growth opportunities Development and implementation of brand and product strategies (including positioning, pricing and packaging) Control of the entire product life cycle from product design to marketing Close cooperation with sales (LEH, specialist trade), customer service and external partners and trade agencies Support for sales activities through targeted marketing measures and POS promotions (round sales) Responsibility for sales, sales, margins and continuous KPI monitoring Ensuring consistent brand presence along all touchpoints
Complete studies in the field of business management, marketing or comparable Multiannual experience in product management or category management, ideally in the FMCG or beverage sector Experience in dealing with trade structures (e.g. LEH) of advantage Passion for wine and a good understanding of trends and consumer needs Analytical thinking combined with creativity and brand understanding Communication strength, team skills and hands-on mentality
Location
 | Markgräfler Winzer eG | |
| 79588 Efringen-Kirchen | ||
| Germany |
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