LAMILUX Heinrich Strunz Holding GmbH & Co. KG | Germany | Rehau | Permanent position | Full time / Home office | Published since: 16.04.2025 on stepstone.de
Manager Inbound- und Performance Marketing (m/w/d)
Make our marketing a growth driver! You develop and control our inbound and performance marketing strategies - with the clear goal: more qualified leads, more conversion, more impact. You use tools such as HubSpot, data-driven approaches and a sophisticated customer journey. JOBV1_EN
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Make our marketing a growth driver! You develop and control our inbound and performance marketing strategies - with the clear goal: more qualified leads, more conversion, more impact. You use tools such as HubSpot, data-driven approaches and a sophisticated customer journey.
Development and implementation of effective inbound strategies for systematic lead generation and qualification Conception and implementation of smart campaigns (Workflows, Lead Nurturing, Mailings) via HubSpot Planning, control and optimization of performance campaigns (Google, Meta & Co.) Close collaboration with content, SEO & design teams to create target group content KPI tracking & data-based optimization along the marketing tunnel Interface to Sales, PR, Product Management - to ensure a holistic approach to communication Control of external agencies & partners Identification of new tools, trends and technologies for the continuous development of our digital marketing strategy
Complete degree in marketing, communication, media sciences, business informatics or a comparable qualification Multiannual well-founded experience in inbound marketing & performance marketing (Google Ads, Meta Ads, Display etc.) Practice in building and scaling automated campaigns (e.g. in HubSpot) and deep understanding of customer journeys & conversion optimization Safe in handling web analysis & tracking tools (e.g. GA4, GTM, Hotjar) Experience with CRM, lead scoring, segmentation & lifecycle marketing Creativity, analytical strength and strategic vision Self-responsible, proactive operation with a strong team orientation and hands-on mentality Know-how in the interconnection of marketing & sales processes Additional Plus: First experience in dealing with CMS (e.g. Typo3) and graphics/video tools (e.g. Canva, Adobe)
Plenty of space for own ideas & design possibilities in a growth-oriented environment Modern marketing technologies and a high degree of digitalization Flat hierarchies, short paths & a strong union Flexible working time models and the possibility of mobile work (up to 2 days per week) Community onboarding, individual training and tailor-made training Other attractive Benefits, such as IT and business bike leasing, farm day care, ''LamiKita'' with care from 12 months and a modern staff restaurant JOBV1_EN
Company location
Location
| LAMILUX Heinrich Strunz Holding GmbH & Co. KG | |
| Rehau | ||
| Germany |
The text of this ad was translated from German into English using an automatic translation system and may contain semantic and lexical errors. Therefore, it should be used for introductory purposes only. For more detailed information, see the original text of the ad at the link below.
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