Product Manager Marketing (m/f/d)

A job with meaning in which social engagement and economic growth are consistent. Short decision paths, free spaces and self-responsibility for your professional and personal development. An inclusive culture of equal opportunities in a valued work environment. Your health is important to us, which is why you expect different health promotion measures and actions. Our corporate culture lives from presence, so we offer you a day of remote work. We'll take time for your incorporation. A structured onboarding and a mentoring accompaniment awaits you. Networking through exchange formats: You will get to know us and our values even better and can get in touch with new colleagues.

Competences in analog and digital marketing and product management through at least 3 years of professional experience as a product manager. Dynamics and design will, because you want to actively move something into marketing. A proven track record of successful product launches. First experiences in campaign management with a CRM system and with AI applications are of advantage. Interest in medical topics and the German health system. A completed commercial training in the field of media, advertising, alternatively a study in the field of business, communication, marketing, medical technology, natural sciences or humanities.

Product leashes: With your strategic Go-to-Market approach and your target audience focus, you are driving market launches of innovative products of modern wound care through optimal positioning. 360-degree marketing campaigns: You develop and control target-group-oriented CRM campaigns across all relevant channels and ensure that the messages arrive exactly at points. Customer-centric marketing: Your campaigns are consistent with the needs of the target group. You listen, understand, implement and always relate the perspective of the customers. Market analyses and potentials: you recognize market potentials, analyze customer needs, guide marketing strategies, as your goal is solutions with real added value. Data as a success factor: Through customer segmentation, scoring models and data analysis, you opt for campaigns and increase their chances of success across all touchpoints. Teamwork: You work with internal teams such as Digital Marketing, CRM, MedWiss and Research & Development. Agency management: You run external agencies/service providers with clear targets, analyze campaign results and continuously optimize KPIs to achieve maximum efficiency and effect. .