Semper idem Underberg AG | Germany | 47xxx Rheinberg | Permanent position | Full time / Home office | Published since: 16.10.2026 on stepstone.de
International Senior Brand Manager for the Underberg brand (m/f/d)
Semper idem Underberg AG is a value-oriented family company from Rheinberg am Niederrhein. The number of employees is 240. In the 2023/24 financial year, the Group has a turnover of 142 million. Euro. Underberg's core competencies are the consumer-centric development and production of premium spirits as well as the worldwide distribution of products. Semper idem Underberg AG is a value-oriented family company from Rheinberg am Niederrhein. The number of employees is about 280. In the 2025/26 financial year, the group of companies has a turnover of 137 million. Euro. Underberg's core competencies are the consumer-centric development and production of premium spirits as well as the worldwide distribution of products. In addition to the internationally renowned brands Underberg, Asbach and PITÚ, numerous other brands and distribution brands are offered. These include St. Hubertus, XUXU, Zwack Unicum and Grasovka as well as numerous distribution brands such as Amarula, Koskenkorva Vodka, BOLS and Ouzo of Plomari. International Senior Brand Manager (m/w/d) We are looking for you as an International Senior Brand Manager (m/w/d) for our core brand UNDERBERG. .
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Your tasks • Your profile • What we offer
In this key role, you take responsibility for the strategic development of one of the most famous spirit brands in Germany. You lead and develop your team, shape international brand strategies, drive innovations and, together with the Executive Board, international markets and partners, boost sustainable growth. Strategic leadership and further development of the international umbrella brand UNDERBERG Professional and disciplinary leadership and further development of your team Development and implementation of international brand, portfolio, pricing and growth strategies Planning and control of Go-to-Market activities and integrated marketing measures in international markets Responsibility for brand repositioning, relaunches and the further development of brand architecture Development and implementation of product and brand innovations and active management of the international brand portfolio Conception and control of global brand campaigns, brand activations and digital and social media measures Further development of the UNDERBERG Shop as a central brand touchpoint with a focus on brand experience, assortment and marketing Development of data-based brand strategies as well as analysis and optimization of brand and campaign performance Responsibility for planning and controlling the global marketing budget Head of international brand and strategy projects including internal and external stakeholders Building and maintaining strategic partnerships along the value chain Participation in strategic decisions at management level Presentation of the brand at special events, congresses and industry events
Successfully completed studies focusing on marketing, business management or comparable qualifications Multiannual professional experience in international fire management, ideally in the FMCG or consumer goods environment Multiannual experience in managing teams as well as managing complex international brand and transformation projects Knowledge of strategic brand management, innovation management and marketing analytics Entrepreneurial thinking, strategic strength and high implementation orientation Embossed communication and presentation capabilities as well as safe occurrence at management level German and English skills
A key role with high strategic relevance and direct connection to board and management Great design space and entrepreneurial responsibility for an international premium brand The opportunity to actively shape the future of a traditional brand A versatile and demanding activity in a strong brand and business environment Individual continuing and continuing training opportunities, including through our digital education center Flexible working hours/guiding time and up to 2 days remote work per week Attractive additional services such as deputates, Christmas bags and personal shopping Group accident insurance and bike leasing
Location
![]() | Semper idem Underberg AG | |
| 47495 Rheinberg | ||
| Germany |
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