Manager Corporate Brand Strategy (f/m/d)

Reference code: 14900 Company: TÜV Rheinland Group

We share the enthusiasm for forward-looking solutions with over 20,000 people around the globe. At TÜV Rheinland you can contribute your knowledge independently and continue to develop in person. We are a team of highly qualified experts who face responsible challenges to enrich life with valuable achievements. And we all love what we do. If you want to bring your talents in a meaningful way, you will come to TÜV Rheinland. Let us take advantage of these diverse possibilities and make ourselves together on new goals.

You continue and implement the worldwide brand strategy of the TÜV Rheinland. You will be involved in the development and implementation of the brand strategy, including the brand architecture and the brand positioning of the TÜV Rheinland and its business areas. You support the development, control and security of international brand protection in cooperation with the legal department. You contribute to the expansion of the brand image, including the implementation of the brand strategy. You act as a contact person within the TÜV Rheinland Group with regard to issues of brand management, in particular with acquisitions and integrations regarding the planning of the “Brand Retirement”. You support the control of the test mark strategy, maintain the Certipedia certificate database and work on the development, control and maintenance of governance, policies and policies relating to the brand. You develop and implement internal and external brand communication measures and define framework parameters for increasing brand understanding and image formation. You support consulting in marketing and communication campaigns with regard to the brand. You work in developing and developing international brand awareness in defined countries with the support of local units. You accompany the implementation of market and competition analyses in relation to the brand in cooperation with the Internal Market Research Department. You accompany the development and care of the corporate identity. You serve the corporate design as well as the handling of applications in print, online, events, etc. and brief and manage agencies.

University degree in marketing or communication desirable or adequate training At least three years of professional experience in strategic and operational fire management and corporate identity / design Deep knowledge of brand management, ideally in the field of sustainability and security Proven ability to develop brand strategies and develop recommendations for the areas and management and to secure their worldwide implementation Networker with the ability to work in a complex matrix organization up and down and in the team as well as to ensure that the main stakeholders are permanently involved. Expertise required in evaluating the design and understanding of CI / CD Analytical thinking ability, strategic action and pragmatic implementation capability taking into account target audience needs and budget requirements Strong target and customer orientation / pronounced service and market orientation Ability to communicate complex facts in a comprehensible way Outstanding consultant and communication skills Convincing handling of internal stakeholders and external agencies High self-responsibility and flexibility with view for details Very good skills in organization, communication and presentation Safe handling of MS Office programs Knowledge of how to use the current software and experience in Graphic & Design and in graphical implementation Flowing language skills in English (C1 Advanced) and German, other languages of advantage

Training offers - from coaching and mentoring programs to the 'Women ́s Network'. Employee talks - Regular exchange at eye level. Well insured - accident insurance, occupational disability insurance, discounted insurance. Health protection measures - occupational sports groups, seminars, precautionary measures and more. Benefits - discounts for employees, e.g. in the sports studio or when buying a car. JOBV1_EN