Customer Journey & CRM Manager (m/f/d)

You are responsible for the cross-channel (emnichannel) activation of users and customers: throughout all phases of the customer journey. You are responsible for design, implementation and success control of data-based CRM, e-mail and omnichannel campaigns as well as other measures and use A/B tests specifically for performance optimization. You continuously develop segmentation logic as well as personalized communication links along the entire customer lifecycle and control automation, triggers and data-based journeys. You are analysing relevant KPIs and Insights, creating meaningful reporting and guiding clear action recommendations. You continuously test developments in customer engagement and take relevant measures to further develop the activation and communication strategy.

You have a degree in marketing, communication, media or a comparable qualification and have several years of professional experience in managing the customer journey, email marketing, CRM or customer engagement. You bring experience in building and optimizing data-based customer journeys, ideally across the channel in the omnichannel approach. You are sure to use common CRM and email marketing tools. Ideally, you bring experience with marketing automation solutions such as the Salesforce Marketing Cloud. You work analytically, structured and solution-oriented, take responsibility with high self-responsibility and enjoy interdisciplinary cooperation.

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