Haufe Group SE | Germany | 79xxx Freiburg im Breisgau | Permanent position | Full time | Published since: 13.05.2026 on stepstone.de
Content & Campaign Specialist – Haufe X360 (m/f/d)
For our team Haufe X360 Marketing we are looking for a:n Content & Campaign Specialist (d/m/w) in full time at the nearest possible date at the Freiburg location in Breisgau. Haufe X360 is a modern, cloud-based ERP solution that helps medium-sized companies to intelligently link their business processes, make them more efficient and scale sustainably. As part of the Haufe Group, we combine deep industry know-how with innovative SaaS technology – and continue to grow. .
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Your tasks • Your profile • What we offer
You develop creative, data-based content and campaign strategies that communicate the added value of our ERP solution in a targeted manner. With AI-based content production and cross-channel campaigns, you accompany our target groups along the entire customer journey. Content strategy & creation – You develop high-quality, target-group-specific content (Whitepaper, Case Studies, blog articles, social media, landing pages, video scripts, etc.), which clearly and effectively communicates the added value of Haufe X360 AI-based content production – You use AI tools (e.g. ChatGPT, Jasper, Midjourney, etc.) for efficient, scalable and high-quality content creation and optimization Campaign Management – You plan, control and optimise integrated B2B marketing campaigns across all relevant channels (SEO/SEA, e-mail, LinkedIn, webinar, events) – from conception to success measurement Value-added Communication – You translate technical product features into clear business values and develop target-group-specific messaging frameworks for different industries, roles and decision-making levels (C-Level, IT, Finance, Operations) Persona- & Market Understanding – You continuously analyze target groups, market trends and competitive positioning and thereby accurately guide content and campaign strategies Performance & Optimization – You measure, analyze and optimise the performance of your campaigns using relevant KPIs (leads, conversion advice, commitment, pipeline contribution) and guides proactive measures to continuously improve your campaign Cross-functional cooperation – You work closely with Sales, Product Management and the entire marketing team to seamlessly integrate campaigns into the overall strategy
You develop creative, data-based content and campaign strategies that communicate the added value of our ERP solution in a targeted manner. With AI-based content production and cross-channel campaigns, you accompany our target groups along the entire customer journey. Content strategy & creation – You develop high-quality, target-group-specific content (Whitepaper, Case Studies, blog articles, social media, landing pages, video scripts, etc.), which clearly and effectively communicates the added value of Haufe X360 AI-based content production – You use AI tools (e.g. ChatGPT, Jasper, Midjourney, etc.) for efficient, scalable and high-quality content creation and optimization Campaign Management – You plan, control and optimise integrated B2B marketing campaigns across all relevant channels (SEO/SEA, e-mail, LinkedIn, webinar, events) – from conception to success measurement Value-added Communication – You translate technical product features into clear business values and develop target-group-specific messaging frameworks for different industries, roles and decision-making levels (C-Level, IT, Finance, Operations) Persona- & Market Understanding – You continuously analyze target groups, market trends and competitive positioning and thereby accurately guide content and campaign strategies Performance & Optimization – You measure, analyze and optimise the performance of your campaigns using relevant KPIs (leads, conversion advice, commitment, pipeline contribution) and guides proactive measures to continuously improve your campaign Cross-functional cooperation – You work closely with Sales, Product Management and the entire marketing team to seamlessly integrate campaigns into the overall strategy
Location
 | Haufe Group SE | |
| 79111 Freiburg im Breisgau | ||
| Germany |
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