Junior Category Development Manager (m/w/d)

Оccupation: Category manager

• About the job-

You love strong brands - we love strong personalities! Become part of Danone and our team with the successful brands Volvic, Aptamil, Activia, Actimel, Alpro and more.

· Understand various factors at play driving category and brand performance within the market and our retailers by category management approaches, creating innovative sell-in stories and activation plans to drive growth · Defining these category, consumer and shopper insights into co-building the category vision for the category to guide all commercial teams in their executional plans, contributing to the overall category vision · Develop shopper activation campaigns that are transferring key communication to the point of sale to drive consideration and purchase · Integrating various data insights to enhance category strategies align with brand and customer plans, including Category PICOS and instore activation · Strong crossfunctional collaboration with Field Force to prioritize and enable execution of instore communication · Steer and Manage External to agencies best-in-class material to communicate and educate towards shopper · Balances external realities with internal objectives and supports cross-functional commercial teams towards execution commercial excellence · Development and implementation of category-specific 4P strategies and tactics; Innovation GTM Strategy Crafting; Translation of the brand strategy into strong implementation plans in different channels with Marketing and Key Account · Ensure bottom up plans deliver against target, and capture risk and mitigation opportunities to gap close · Performance measurement and tracking (Listings, Innovation, Distribution) • Ad Hoc reporting / presentations · Budget management · Support on Cross-functional Topics (Product Visuals, Team Meetings) Organization, Customer meetings) · Implement Category Growth Drivers relevant to Customer / Channel · Drive category partnerships with the strategic customers providing them with actionable category, shopper-and consumer focused insights

• About you...

· Relevant Business Degree, with a Sales, Marketing or Business Management specialization · First experience in Marketing / Sales in FMCG are positive, ideally in Shopper Marketing or Market Strategy · Strong analysis, concept and presentation skills · Advanced communication skills (written, oral and listening) · Highly intrinsically motivated to learn and develop (high flexibility, high Motivation, resilience and agility · Entrepreneurial Thinking & Solution-oriented · Experienced in MS Office: Excel, Word, Outlook, PowerPoint · Fluent in English

The position is vacant as off September 1st in our German based offices Frankfurt, Munich or Nuremberg.

Joblocations:

60311 Frankfurt am Main, HESSEN, GERMANY

90403 Nuremberg, Mittelfranken, BAYERN, GERMANY

80331 Munich, BAYERN, GERMANY