Marketing Automation Manager (m/f/d)

MarTech-Stack and Automation – You are responsible for the selection, implementation and further development of our marketing technologies and ensure that tools, costs, integrations and processes play together. You manage our self-hosted n8n instance, develop workflow templates and ensure stable, scalable automation. AI Governance and Enablement – You evaluierst, standardize and monitor the use of AI tools in marketing. In doing so, you evaluate technical performance, GDPR compliance and cost-benefit ratio and help the team work AI-First, including through training, best practices, prompt library and internal knowledge management. Tracking, Data and Performance – You are responsible for our tracking architecture around GA4, GTM Server Side, Consent Management and data protection-compliant event implementations. You ensure that marketing data is reliable, complete and valueable, and that specific optimization potentials are derived therefrom. Integrations and system architecture – You build and maintain API integrations between the marketing stack and the Evernest OS – our central operating system. You translate marketing requirements into technical specifications and work closely with Product and Tech. Interface and project management – You work closely with content, performance, social, CRM, product, engineering and external partners. In doing so, you structure requirements, prioritize technical solutions and ensure that our marketing and AI initiatives have a sustainable effect.

MarTech Experience – You bring at least four years of experience in marketing operations, MarTech, marketing automation or an interface role between marketing and technology. A degree in business informatics, computer science or a comparable area is a plus, but no need. n8n and automation expertise – you have practical experience with n8n, ideally as a self-hosted platform, and know how workflows are stable, scalable and manageable. Alternatively, you bring strong experience with tools such as Make, Zapier Enterprise or Workato, and you want to quickly immerse yourself in n8n. Technical understanding – You are safe in handling API design, webhooks, GTM, server-side tracking and data structures. You don't have to be a software developer, but you can read, write and discuss technical specifications cleanly with engineering. Basic knowledge of Python or JavaScript is a plus. AI and data protection expertise – You understand the current AI tool ecosystem around ChatGPT, Claude, Gemini or local models and ideally bring basic knowledge of MCP and RAG architectures. At the same time, you know the relevant GDPR requirements for marketing technologies, lead data and AI-based processes. Systemic Mindset – You think in systems, reduce complexity and stay calm when something does not work. You work independently, communicate clearly and can safely translate between marketing and technology.

New Work – Our modern office spaces in the best city location offer not only a workplace, but a place for exchange, focus and creative cooperation. Teamwork – You become part of our Marketing & Brand team and work closely with Growth, Product, Engineering and other central teams to make marketing smarter, measurable and effective. On Fire – We are constantly moving, open to new and ready to go the extra mile. We offer you the opportunity to build technical and strategic topics independently and create real impact. AI-First Culture – You actively shape how our marketing team uses AI, automation and data-based processes in everyday life. Not only do you bring tools, but you develop standards, knowledge and working methods. Professional onboarding and perspective – We attach great importance to making you feel good at us from the outset, quickly take responsibility and develop you in the long term. .