Lead Content & Editorial Manager (m/f/d)

Do you want to inspire people with strong content and shape a brand sustainably? Welcome to LaVita. Over 200 employees work with passion for the health of our customers. For almost 30 years we have been focusing on a product: our micronutrient concentrate. In addition, we offer our customers many digital products and content that will create real added value for the topic of “healthy diet”. To inspire our content on all channels, we are looking for you as an experienced Lead Content & Editorial Manager (m/w/d).

Your tasks

Optimization and continuous development of our cross-channel content strategy along the customer journey Identification of relevant topics and development of strong stories that reach people and strengthen our brand sustainably Planning, control and further development of our Owned Media channels - from website and blog to newsletters to social media Development of campaigns and content formats that effectively combine brand building and performance Management of the editorial process and coordination of internal and external content creators and editors Ensuring high-quality, channel-oriented processing, publication and optimization of all content Integration of SEO and GEO as a solid component of our content strategy Analysis of relevant key figures and deriving concrete optimization measures Close cooperation with performance marketing, creation, video, product management and development

Multiannual professional experience in content marketing, editorial or content strategy Outstanding skills in storytelling and an excellent sense of relevant topics, target groups and brands Experience in developing and implementing cross-channel content strategies Very good understanding of SEO, GEO, content performance and customer journeys High conceptual strength combined with a pragmatic hands-on mentality Analytical thinking and joy in developing content based on data Structured, independent working and high quality standards Enthusiasm for health, nutrition and high-quality brand communication

Daily free meals at LaVita Restaurant and throughout the company Tax-free property in the form of a voucher card or occupational health insurance Occupational pension Childcare allowance Jobrad Extensive possibilities for continuing vocational training Team events and corporate events LaVita in refrigerator available during working hours

We offer you

An indefinite body with attractive remuneration An open and warm culture in an ambitious family business Office First - Creativity Living Together Plenty of design and development space, short decision paths An experienced and experienced marketing team with internal experts in all necessary disciplines (concept, text, creation, video, development, etc.) Beautiful premises, modern equipment (optional PC or Mac)