SEO Manager (m/f/d)

Design organic growth internationally – with strategic lever and visible impact

Do you want to maintain SEO not only operationally, but as a central growth channel in an international e-commerce environment? This position then offers you the opportunity to sustainably shape the organic visibility of an established and successful scaling group of companies. The focus is on complex shop and category structures, several European markets and the question of how classic search engines and AI-based search systems can be used successfully for organic growth in the future.

Our client is an internationally scaling home-&-living e-commerce medium-sized company with strong own brand, marketplace and logistics expertise. With more than 150 employees, a turnover in the higher double-digit million range and more than one million orders a year, the company is one of the established digital trading organisations in its industry. With its own online shops and more than 30 European marketplaces, the company offers a wide range of over 5,000 articles in around 20 countries in Europe. The organization combines medium-sized decision-making power with high digital process competence in the areas of e-commerce, marketplace management, content, logistics and technology.

In the course of further expansion, we are looking for an SEO manager (m/w/d) eCommerce & AI Search, which strategically develops the organic visibility of the international online shops and specifically explores the potentials of classic search engines and new AI-based search systems.

HAPEKO is the first address for professionals and managers in Germany. The focus of the activity is the creation of links between specialists and executives with a professional desire for change and suitable companies. HAPEKO (www.hapeko.de) is represented throughout Germany with more than 20 locations.

Strategic further development of the organic visibility of the international e-commerce shops with a focus on sustainable traffic, sales and conversion growth Analysis and optimization of complex shop, product and category structures for an assortment with over 5,000 articles and high scaling potential Identification and implementation of SEO growth opportunities along the entire customer journey based on relevant performance, ranking and usage data Control central technical SEO topics such as indexing, crawlability, core web vitals, structured data and international playout in close cooperation with Development, UX and content Development of modern content and AI-search strategies to improve visibility in classic search engines and AI-based search environments

Successfully completed studies or a comparable qualification related to online marketing, e-commerce, digital media or data analysis Multiannual professional experience in SEO, ideally in e-commerce with complex shop and website structures Knowledge of technical SEO, website architecture, international SEO, content-SEO as well as conversion and performance optimization Safe handling of common SEO and analysis tools such as Google Search Console, Sistrix, SEMrush, Screaming Frog and Google Analytics or comparable solutions Analytical and self-responsive working methods as well as the motivation to actively shape new developments around AI Search and AI-based search systems

Great design space and high visibility within a successful, internationally oriented ecommerce company Possibility to actively shape the SEO strategy and future orientation in the field of AI Search and Generative Engine Optimization Direct cooperation with the areas of development, UX, content and management in an environment with short decision paths High self-responsibility, plenty of space for your own ideas and the ability to directly influence sustainable growth effects Flexible working hours and the possibility to work in part in the home office Centrally located and attractively connected workplace in a modern working environment Attractive employee discounts on the company's product range Modern corporate culture with flat hierarchies, dynamic working environment and attractive personal development perspectives