0Praktikum Brand & Campaigns | Consumer PR für OTTO (m/f/d)
Otto GmbH & Co. KGaA | Germany | 22xxx, 21xxx, 20xxx Hamburg | Practical training | Full time / Home office | Published since: 16.12.2025 on stepstone.de

Praktikum Brand & Campaigns | Consumer PR für OTTO (m/f/d)

Branch: Trading Branch: Trading


OTTO is one of the most successful e-commerce companies in Europe. With more than 18 million articles and more than 34,000 brands, otto.de is now one of the leading German online shopping platforms. As a marketplace, we are constantly opening up for other brands and partners and thus continue to grow. Relax? Not our thing! Not yours either? Then come to board and shape the future of e-commerce with us.

Diversity belongs to us, like the Elbe to Hamburg: We stand for openness, respect and tolerance, without If and But. Let's put the sails together – regardless of where you come from, who you love or what you believe in. Because you're unique and that's what we're looking for.

With us you can bring ideas and advance projects, engage in networks for your heart topic and actively shape our corporate culture. Trying things, thinking new, being innovative, growing beyond themselves – this is our mindset. Let's reach something big together. Whether you work on campus or at home. Brand & Campaigns is the central brand responsibility for our platform. This includes, among other things, the responsibility for cross-border communication planning as well as the development and implementation of all platform and partner campaigns as well as permanent communication formats such as social media or influencer marketing. These “Ongoing Campaigns” also include the work of Consumer PR. From product placement to media collaborations to PR events – we create new ideas and implement them together with you. We live and love our theme and hope for your support in our diverse tasks. It is important to us to work individually and independently in the team, to think for and with each other and to do so with a high degree of flexibility, autonomy, organizational talent and above all joy in our assortments. Be at the FullPower Team and live with us the motto Crewlove. Many speak of “Homeoffice” – we of “hybrid or mobile work”: You can work remotely up to 50% of your monthly working hours. Our teams, together with their leadership, decide how to balance out local time and mobile work. .

Your tasks • Your profile • What we offer

OTTO is one of the most successful e-commerce companies in Europe. With more than 18 million articles and more than 34,000 brands, otto.de is now one of the leading German online shopping platforms. As a marketplace, we are constantly opening up for other brands and partners and thus continue to grow. Relax? Not our thing! Not yours either? Then come to board and shape the future of e-commerce with us.

Diversity belongs to us, like the Elbe to Hamburg: We stand for openness, respect and tolerance, without If and But. Let's put the sails together – regardless of where you come from, who you love or what you believe in. Because you're unique and that's what we're looking for.

With us you can bring ideas and advance projects, engage in networks for your heart topic and actively shape our corporate culture. Trying things, thinking new, being innovative, growing beyond themselves – this is our mindset. Let's reach something big together. Whether you work on campus or at home. Brand & Campaigns is the central brand responsibility for our platform. This includes, among other things, the responsibility for cross-border communication planning as well as the development and implementation of all platform and partner campaigns as well as permanent communication formats such as social media or influencer marketing. These “Ongoing Campaigns” also include the work of Consumer PR. From product placement to media collaborations to PR events – we create new ideas and implement them together with you. We live and love our theme and hope for your support in our diverse tasks. It is important to us to work individually and independently in the team, to think for and with each other and to do so with a high degree of flexibility, autonomy, organizational talent and above all joy in our assortments. Be at the FullPower Team and live with us the motto Crewlove. Many speak of “Homeoffice” – we of “hybrid or mobile work”: You can work remotely up to 50% of your monthly working hours. Our teams, together with their leadership, decide how to balance out local time and mobile work.

You process editorial requests, e.g. image orders. You control sample management within our PR-Requisite. You develop content, such as PR newsletters for fashion and interior. You support the OTTO Pressdays and other PR events in the design, planning, implementation and refurbishment. You're not sure if the internship suits you? – Then please contact Nicola Schleicher-Gierden (nicola.schleicher-gierden@otto.de) or Madelaine Murowski (madelaine.murowski@otto.de) from the team.

Must-have: You are a enrolled student*in with good performance in the field of PR, communications or media sciences or in a comparable course of study or you are in your Gap Year between Bachelor and Master. You have ideally gained first experience in dealing with editors and their needs. Creative thinking and a private interest in fashion and interior are of course for you. You are characterized by high self-motivation, team skills and excellent communication skills. You are open to employing you more with AI tools and using them for your work. You can support us for 6 months from mid-March or April. Your language level: German C2 (approximately native) and English B2 (self-employed language use). Nice-to-have: You have already gained knowledge in dealing with PR-Basics, such as text creation and the initiation of media cooperation. First practical experience in Consumer PR would help you get started. For our reporting, a safe handling of Canva or similar tools would be beneficial. You can also be available for longer than 6 months? We have the opportunity to complete the internship for 9 months, as required and in consultation with the team. Please contact us!

Professional & personal development Further training courses such as OTTO Academy, Digital Learning Platforms (including Master Plan), Mentoring, Hospitations, Open Feedback Culture, Vocational Orientation Formats, Collaboration in Final Works, Fixed Personnel and Direct Persons in HR Culture and cooperation Students@OTTO Community & Networks, Coworking & Social Spaces, Leadership at eye level, flat hierarchies, independent & independent work, regular employee surveys, Leading Principles, free hot drinks and diverse – also vegan – food offer Remuneration & supplementary benefits Attractive remuneration (1300 € - 2090 €), 15% personal discount (on OTTO articles as well as numerous Benefits & employee offers (e.g. events, travels), 30 holiday days p. a., basic technical equipment Students@OTTO Onboarding One-week onboarding program for students consisting of: Welcome Session, Pulse Lectures, Get-Together & Board Stalk Work-life balance Hybrid working model with up to 50% remote work per month, flexible working hours (running time), 37.5h week Health and well-being Mindfulness and stress management courses, occupational health & psychosocial advice Mobility Germany ticket, free parking, e-store columns, StadtRAD stations & many Benefits more! You still have open questions? Then please contact us by e-mail to registruiting@otto.de or write us directly via WhatsApp at +49 151-51263286. We'll write you back as soon as possible. Here you can find further tips about your online application. .

Location

ava Otto GmbH & Co. KGaA
22179  Hamburg
Germany

The text of this ad was translated from German into English using an automatic translation system and may contain semantic and lexical errors. Therefore, it should be used for introductory purposes only. For more detailed information, see the original text of the ad at the link below.

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