Performance and Conversion Optimization Expert (m/f/d)

You develop and optimize our digital customer journeys along the entire funnel, with special focus on the top tunnel and the efficient collection of new customers. With your data-driven measures, you create measurable business impact and sustainably increase conversion rates, efficiency and growth. A/B tests, multivariate tests and data-based experiments are your tool box: You develop hypotheses, identify optimization potentials and make sure that concrete and scalable improvements are created from findings. KPIs show you where real optimization potential is. You analyze Funnel performance, recognize jumps and conversion obstacles early on and guide clear action recommendations. With meaningful analyses and dashboards, you make performance transparent and support stakeholders in data-based decisions. Whether an established platform or a new channel – you will find out what really performs. From meta to LinkedIn and Google networks to Reddit and Emerging Platforms, you control campaigns, target groups and budgets with maximum performance and ROI. You continuously test creatives, target audiences, landing pages and channel mixes to systematically expand growth potential. Together with colleagues from content, SEO, product management, development and digital marketing, you develop cross-channel optimization measures. This means that content, user guidance and landing pages are clearly, intuitive and optimally adapted to the needs of our customers. Reporting and transparency are also part of this for you: you establish meaningful KPI tracking, evaluierst results and make concrete recommendations for sustainable performance improvements.

Ideally studies with focus on marketing, sales or media management or equivalent qualification or Education At least 5 years of relevant professional experience and comprehensive expertise in digital & performance marketing, conversion optimization, and/or SEA, agency experience and first practice with Agentic AI is a plus Funded methodological knowledge as well as safe handling of numbers, KPI reporting and optimization of relevant key figures such as CPA, CPL and CPC Know-how in customer-journey analyses, testing and optimization as well as good understanding of landing page, content and UX optimization Trusts with marketing platforms such as Meta, LinkedIn and Reddit Fit in MS Office, especially PowerPoint, Excel and CoPilot Sales and sales orientation Good feeling for text and language, communication skills, conceptual and creative thinking Open to cultural diversity in an international environment German and English flowing in word and writing

Operating pensions, asset-effective services, free Deutschlandticket & Bike LeasING, operating restaurant Hybrid work model: In addition to work in the office, you can also work on the mobile – as part of operational, legal and regulatory requirements. Individual working time models, Sabbatical, support for care & childcare costs Own budgets for personal development and health plus personal equipment budget for your mobile workplace