EDEKA ZENTRALE Stiftung & Co. KG | Germany | 22xxx, 21xxx, 20xxx Hamburg | Permanent position | Full time / Home office | Published since: 20.02.2026 on stepstone.de
(Senior) Tracking Expert (m/f/d)
The coordination of the EDEKA strategy takes place at the Hamburg EDEKA headquarters. It controls the national goods business as well as the successful campaign “We Love Food” and gives a wide range of impulses to achieve cross-linked goals. With the subsidiary net brand discount, it also sets successful accents in the discount business. EDEKA achieved 2024 with around 10,900 markets and around 413,000 employees: sales of 75,3 billion. Euro. With more than 19,200 trainees, EDEKA is one of the leading trainers in Germany.
For the EDEKA ZENTRALE Stiftung & Co. KG at the Hamburg site, we are looking for a (Senior) Tracking Expert (m/w/d) for digital marketing at the next possible time.
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Your tasks • Your profile • What we offer
You design, develop and create a sustainable tracking framework for web and app. Your work includes defining and maintaining events, parameters, naming conventions and data layers. In close cooperation with UX/UI, product, marketing and technology, you will ensure that tracking flows into the development process early and correctly. From business- and marketing-use-cases, you will guide clean, resilient tracking setups. You can keep up the data quality continuously – consistency, completeness and logic are your strengths. You bring tracking data structured into: CDPData Platform, Marketing Automation (triggers, segments, journeys) and take into account relevant MMP/Attribution data such as Adjust. From the data you conduct valuable insights along the customer journey and identify optimization potentials. As a Sparring Partner:in your stakeholders, you explain data so that You are understandable and immediately usable.
Multiannual experience in digital tracking / analytics / data layer as well as in the independent configuration of tag management systems Very good knowledge of web analytics tools (e.g. Piano Analytics, Google Analytics, etc.) Deep understanding of CDPs, data platforms, marketing automation and customer journeys Knowledge of Consent tools and their technical integration in tracking processes Secure understanding of Consent management and coordination of consents between app and web Experience in cooperation with UX/UI, product and marketing teams Basic technical understanding without needing to be a developer: Structured, careful operation – tracking is based on precision, not on abdominal feeling Ability to reduce complexity without information loss Motivation to take responsibility and improve processes sustainably
A safe workplace in a very successful trading company based in Hamburg, City Nord We offer flexible working hours, the opportunity to participate in mobile work and 30 days vacation Individual training opportunities and career opportunities are guaranteed by our internal development programs A freshly cooked lunch awaits you daily in our canteen at attractive prices A performance-oriented compensation package and a variety of other benefits, such as fitness studio, concierge service, grant to the German ticket, service bike, advantages for numerous partner companies or company pensions are of course for us In addition, we also offer comprehensive and award-winning health management
Location
 | EDEKA ZENTRALE Stiftung & Co. KG | |
| New-York-Ring 6, 22297 Hamburg | ||
| Germany |
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