Digital Campaign Specialist – Focus Customer App (m/w/d)

ALDI Nord is one of the leading food retailers. With a tradition of over 110 years, ALDI stands for the invention of the discount principle. Our mission is to provide people everywhere and at any time with what they need for their daily life: qualitative products at low price - simple and fast. This also includes making shopping as easy as possible for our customers. We do our best every day and reinvent ourselves again and again. United talent and commitment - this is the POWER with which we write success story. Europe-wide in 8 countries with around 5,400 branches and more than 91,000 employees. We are: Simply ALDI. Powered by people.

Responsibility for lead generation and CRM measures (e.g. reactivation campaigns) focusing on our ALDI Nord Customer App Conception, implementation and control of targeted competitions and other customer retention measures for digital channels (website, newsletter, app) Cooperation with internal interfaces and our agency partners for customer-oriented further development of our customers App Continuous analysis and optimization of the performance (e.g. conversion rate, range and lead quality) of our campaigns as well as preparation of detailed analyses including recommendations for action Conception, support and support of regular A/B tests with the focus on our customer app (e.g. on push notifications) as well as evaluation and derivation of measures Observing market trends and innovations in app marketing to bring them into our projects and campaigns

You are a team player and have an independent, structured and result-oriented way of working Communication strength as well as a good understanding, initiative and project management skills A good feeling for effective target audience address, fun in intensive data analysis and affinity to pay and fact-based work Successful degree in marketing with focus on online marketing, digital marketing or comparable qualification Relevant professional experience in online marketing on the company side or at an agency, ideally with touch points to CRM, app marketing, lead generation and data-driven campaign management Knowledge of how to use web analysis tools and technical understanding of current web technologies You bring good knowledge of German and English

Modern working environment: Working on the ALDI Nord Campus with open-space concept, operating restaurant, cafe, parent-child office and car park incl. e-store stations Work-Life-Balance: Flexible working hours and a hybrid working model with the possibility of proportional mobile work (up to 40%) and 30 holiday days (full time) Mobility: Free e-tanks at the ALDI Nord Campus, cost transfer of the German ticket or a ticket fee Healthcare & Prevention: In-house gym and gym collaborations Onboarding & Learning: Structured onboarding and a variety of possibilities for personal and professional development (e.g. ALDI Academy, eLearnings, etc.) Impact & Teampower: High level of design space and unbeatable team power in a powerful working environment salary & employee discount: Secure workplace at the inventor of the discount with an attractive salary and corporate benefits JOBV1_EN