Senior Performance Marketing Manager - SEA/SEO Focus (m/f/d)

Your tasks: Strategic planning, implementation and further development of powerful SEA campaigns (Google & Microsoft Ads) focusing on search, shopping and remarketing campaigns Support, control and optimization of extensive campaign budgets with focus on efficiency and scalability Analysis and evaluation of relevant KPIs as well as derivation of well-founded action recommendations for performance improvementSic production of clean tracking and data-based reporting on all relevant systems (Tag Manager, Analytics, Merchant Center etc.) Close cooperation with adjacent marketing areas (SEO, Content, Social Media) to implement a cross-channel performance strategy Identification of growth opportunities, trends and automation potentials – especially in the field of AI-based bidding strategies and feed optimization Responsibility for the continuous development of the SEA strategy and the development of internal competences in the Paid area

Your profile: Complete degree in marketing, communication, economics or comparable qualifications At least 7-10 years of professional experience in the SEA sector (Google Ads, Microsoft Ads) – with a deep understanding of performance max, search and remarketing campaigns. Detectable successes in campaign optimization and management of larger budgets in the e-commerce environment Embossed analytical and strategic thinking, coupled with high affinity for data, performance KPIs and conversion optimization Knowledge of further performance channels such as affiliates, price search machines, remarketing and social media are a plus. Very good knowledge of the application of relevant tools (Google Ads, Microsoft Ads, Merchant Center, Tag Manager, Analytics, Looker Studio, Excel) Understanding Tracking Setups, Conversion Distribution and Data Driven Decision Processes and Target Group Addresses Experience in the use of automation and AI-based solutions (e.g. Smart Bidding, Scripts, Feed Management) Self-employed, structured working with high self-responsibility and entrepreneurial mindset Very good German skills, communication strength, team spirit and desire to actively shape the further development of our performance marketing

We offer: Flexible working hours 30 days off Holiday allowance Cost of travel Kindergarten grant Occupational pension Jobrad Corporate Benefits Employees advertise bonus Continuing training opportunities Pleasant working atmosphere Open corporate culture Flat hierarchies, with short decision paths Equal opportunities and diversity Safe workplace in the dynamic market environment High design space in the growing company Free space for creative and fresh ideas Crisis-proof and future-oriented industry Regular team events Free drinks, snacks & fruit Good transport and bus connections and parking facilities