MarCom Manager - Strategic Marketing & Demand (B2B) (m/f/d)

Düsseldorf Congress is an experienced partner for national and international events. Every year, the company organizes more than 2,000 international congresses, corporate events, conferences and meetings as well as community events and TV productions in a variety of formats. With extensive knowledge and extensive expertise, the company sets standards in the event industry. Düsseldorf Congress GmbH has know-how and experiences from more than 20 years of business activities as well as diverse resources and services. The CCD Congress Center Düsseldorf and the adjacent grounds of Messe Düsseldorf are located in one of the most economically strong and at the same time the most populous regions in Germany. Düsseldorf also has best transport connections. To strengthen our team we are looking for MarCom Manager – Strategic Marketing & Demand (B2B) (m/w/d) unlimited in full time (38-hour week). within our department MarCom.

You develop and answer a higher-level demand generation and account-based marketing architecture e.g. with clear industry focuses such as healthcare, science, associations or corporate You define target groups and decision-makers and guide precise core messages per Funnel level (TOFU / MOFU / BOFU), including the clear roles of content, channels and campaigns You control conception, implementation and analysis of marketing measures along the Full Funnel (Content, Website, SEO/GEO, Social Media, E-mail Marketing, Landingpages, Campaigns) and thereby guide specific action recommendations to increase visibility, demand and qualified event requests You develop a uniform KPI and reporting system along the entire range of brand effects, demand & engagement, efficiency and sales contributions You analyze data and reports, guide concrete action recommendations and make the impact of marketing transparent and controllable You translate the brand strategy into clear communication planks and ensure consistency across all touchpoints You actively participate in brand rollouts and support internal brand communication to anchor a uniform brand understanding in the company You recognize trends in digital and AI-based marketing and thereby strategically guide meaningful developments and new approaches

Complete studies in marketing, communication, economics or comparable qualifications with relevant professional experience Multiannual experience in strategic B2B marketing, ideally in the fields of growth, go-to-market, demand generation and account-based marketing Founded practice in the B2B Campaign Management, from the strategic concept to the implementation to the analysis of integrated Full-Funnel campaigns A strong understanding of marketing tunnels, target group and decision logics as well as the close interconnection of marketing and sales Experience in translating marketing and go-to-market strategies into clear structures, priorities and effective measures Strong competence in Brand & Communication Strategy, including messaging, narrative and consistent brand management across all touchpoints Analytical strength and routine in handling KPIs, reporting and data-based action recommendations Interest in AI-based marketing approaches with a pragmatic focus on efficiency, quality and impact A structured, responsible way of working and the ability to orchestrate teams, campaigns and projects

Flexible working hours for a good work-life balance Possibilities for mobile work Further training (including inhouse ACADEMY) Mobile equipment (laptop/iPhone) Attractive compensation package with Christmas and holiday money 30 days holiday per year Employer-funded occupational pension schemes Individual mobility budget (free parking or public transport ticket or bicycle leasing grant) Subsidised canteen with healthy, daily changing dishes Other Benefits: height-adjustable desks, pme family service, Kitaplatz-Kontingent, free drinks