WongDoody GmbH | Germany | 70xxx Stuttgart | Permanent position | Full time / Home office | Published since: 12.02.2026 on stepstone.de
Lead Digital Creative Copy & Concept - for dm-drogerie markt (m/f/d)
We are more than 2,000 colleagues: in 22 design studios on four continents – a highly collaborative team of experts: inside for product experiences, digital marketing and immersive technologies. Our solutions are created where creativity and technology meet – with a clear focus on the needs and experiences of users. Whether Augmented Reality, Digital Twins, AI ecosystems, omnichannel commerce or integrated campaigns: We create connections between people and brands – in B2B as well as in B2C. As part of the global technology innovator Infosys, we have the necessary scaling and expertise to make big ideas come true – and implement them worldwide. Studio Next For dm-drogerie Markt, Germany's most popular retailers, we have been the digital lead agency since 2010 and have accompanied the company from stationary commerce to omnichannel at every step of transformation. In close cooperation with the dm offices in Germany, Austria and Eastern Europe, more than 50 creative minds support and develop the strategy and e-commerce platforms for dm in these countries and take care of all other online activities such as social media, CRM, digital branding, campaigns and content marketing. Your role As a Lead Digital Creative Copy & Concept, you'll shape the creative orientation of dm in digital communication. You develop strong digital-first campaigns and translate existing guiding ideas effectively and channel-wise into digital experiences. With your conceptual strength, textual excellence and deep social media expertise, you can create communication that is relevant, reaches people and makes brands experienceable. .
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Your tasks • Your profile • What we offer
Conception and development of innovative digital-first campaigns – from guiding idea to cross-channel design Translation of existing guiding ideas, brand messages and product contents into digital, channel-consistent narratives for the communicative ecosystem of dm Creation of inspiring and channel-based copying: Headlines, Claims, Social Content, Scripts, Long & Short-Copys Saving ring with design, strategy, account management, media & production – including designing priorities, processes and creative standards Technical guidance and further development of younger creatives, including feedback, coaching and methodological support Working with planning & controlling creative workflows and setting qualitative standards in the team Sovereign Presentation of Concepts and Advice on Digital Mechanics introduction of new working methods and impulses, especially in the handling of AI-based tools and creative processes
A degree in communication, language, media or comparable training At least 6-8 years of experience in Concept & Copy, ideally in the digital or agency environment Excellent conceptual skills: campaign development, guiding ideas, storylines and digital mechanics The ability to precisely structure complex brand and product messages and effectively prepare them for digital touchpoints Deep social media competence – you are part of relevant platforms, actively using them, knowing trends, content formats, communities and platform logics from practice A sound understanding of the communication of a retailer such as dm and the ability to think across the channel Openness and motivation to integrate and develop AI tools and new technologies into daily creative work Embossed voice feeling, safe style and high precision in various tonalities Very good German and good English skills Passion for ideas, excellent quality and team spirit
Flexible working hours Work from where it suits you. Home or office, according to your taste Work for strong brands and customers: in which we believe Grant at the Urban Sports Club Advantages & Discounts about Corporate Benefits open minded & nice people in all teams
Location
 | WongDoody GmbH | |
| 70173 Stuttgart | ||
| Germany |
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