Shopper Marketing Manager Gastronomy (m/f/d)

HEINEKEN - this is more than just a drink, it is a global symbol of quality, passion and the taste of life. It is an experience, a piece of urban culture and a statement for quality and sustainability. We are a community of different characters. Our beers are as diverse as the people who work with us. We believe in the power of being together and that the best stories often begin with a cool heineh, desperados or idols. As part of the global HEINEKEN family, we stand for the highest quality, sustainable brewing and unforgettable moments. To continue our success story in the future of HEINEKEN Germany, we are looking for you as soon as possible

As a Shopper Marketing Manager Gastronomy (m/w/d), you are part of our Trade Marketing Team, reporting to our Trade Marketing Manager:in and responsible for our Shopper Marketing activities.

Brand Activations and Planning You plan and tax out sales measures for our brands in various gastronomy channels – using your sense of customer needs, consumer behavior and business potential You develop convincing Sell-In documents and customer presentations, both for products and for promotions – creative, targeted and with a clear focus on effect In our outlets and channels, you are making a decisive brand experience and thus strengthen our brand structure Start internal presentations and put your ideas right in front of our sales teams to the point – with passion and persuasiveness You build our Trade PR with you, in close cooperation with our PR agency – thereby positioning You targeted our brands in the B2B press You plan and implement B2B events that inspire our customers and make our brands liveable – from idea to implementation

Organization, coordination and evaluation You take a strong stakeholder management and work closely with Sales, Brand Marketing and Finance – binding, solution-oriented and with the necessary commercial-thinking You guide our agencies so confidently, coordinate projects and ensure that all participants work towards a common goal You evaluate measures before and after implementation – both quantitatively and qualitatively – and derive concrete optimization potentials therefrom You keep the budget in mind, tracks expenditure and make sure that our measures are implemented efficiently and economically

You have a successfully completed study of economics (ideally with Master's degree) or a comparable training You bring multi-year, relevant experience in sales or marketing, ideally in the FMCG or beverage industry You have experience in project management, especially in dealing with internal and external stakeholders You like to work in the team and team-wide with strong communication strength – you can inspire and take people You think creatively and conceptually, like to develop new approaches and bring fresh ideas You have a passion for gastronomy and understand what makes this area special You speak German and English fluently, both oral and written. You are fit in MS Office, ideally you also have experience with Business Warehouse and CRM systems

Work & Play / Arbeitsfreude & Teampirit: Fun in the job and in your team are at the top of our agenda, as well as mutual respect and a trusting relationship Shape the future / active design: We live bottom up! With us you can actively shape processes and introduce yourself Grow with us / Career Development & Learning: We want you to develop. We therefore regularly offer further training Extraordinary workspace / modern office: A creative office in the heart of Berlin Friedrichshain, as well as modern IT equipment for hybrid works Health first / Health & well-being: Your health is our heart. We place a lot of emphasis on health, well-being and safety at work Time off / Holiday days: In addition to 30 days vacation, we also offer various special holiday options Rewards / reasonable compensation & Extras: A performance-oriented remuneration is of course with us, as well as a monthly balance of 40€ on your voucher card, with which you can buy products on the market, for example