Senior Brand Manager DACH (m/f/d)

Our world: dynamic, international and full of opportunities. Your team: diverse, passionate and successful. We are behind the success brands Dr. Beckmann, Bullrich, Blistex and Bi-Oil – a growing, owner-managed family company with global presence. With more than 500 employees, we bravely shape the future, preserve proven values and develop innovative products that inspire. Be part of our success story! We are currently looking for you – with your experience, skills and passion – at our headquarters in Egelsbach (between Frankfurt am Main and Darmstadt). In 2026 we move to our new, modern location at Hanauer Landstraße in Frankfurt am Main.

You shape the future of our brand in the DACH room. With a strong sense of market, consumer:inside and trends, you are developing our brand strategically, bringing new products to the market successfully and literally the entire marketing mix. Your goal: sustainable growth, strong brand relevance and enthusiastic consumers: in Germany, Austria and Switzerland.

Your tasks Strategic development of a defined brand or Category in the DACH market Development, implementation and continuous optimization of marketing plans together with the sales teams – including success measurement Planning and implementation of integrated marketing and, in particular, digital campaigns for the entire brand portfolio Conducting market, trend, competition, consumer and shopper analyses and deriving concrete growth measures Close cooperation with the sales team of the German, Austrian and Swiss market in order to plan marketing activities and implement them in a targeted manner on the basis of the targets (ATL and BTL) incl. Success control (MROI) Identification of Distribution Potentials and Development and Implementation of Commercial and Promotional Concepts Coordination of the DACH portfolio and control of ABC analysis in close cooperation with the Team Lead Management and control of external partners such as digital, creative and media agencies Responsibility for budget planning and management in the supervised portfolio Control of relevant brand and product development processes including PAS process

Completed studies in the field of BWL, marketing or a comparable qualification At least 6 years of marketing or trade marketing experience in the FMCG environment or in German trade Strategic view combined with operational implementation strength Experience in the leadership of interdisciplinary projects and cooperation with agencies Analytical thinking, structured, independent working and flexibility and self-initiative Entrepreneurial thinking, hands-on mentality and strong team orientation Funded digital marketing know-how and safe handling of tools such as ACNielsen, SAP R/3 and MS Office Experience in market research and media (of advantage) Very good knowledge of German and English

More PS for performance: High dynamics, fast decisions and short paths in the midst of an international and collegial working environment.

More time for added value: confidence work time plus 30 days holiday/year.

More money for performance: Attractive remuneration, occupational pensions, additional occupational health insurance, RMV-JobTicket for private and professional use, generous KiTa allowance, participation in the Corporate Benefits program and the opportunity for Staff Sales.

More freedom for talent: 2 days of mobile work per week possible, comprehensive training opportunities, sponsor programs, career opportunities.

More sustainability: We are committed to sustainability and offer you the opportunity to contribute.

More Together: Open corporate culture, team spirit, social commitment.

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