Director TV Einkauf & Forecasting (m/f/d)

As Director TV Purchasing & Forecasting (m/w/d), you take the overall responsibility for the quality and further development of our TV prognoses as a central basis for a data-driven TV purchase. Your focus is on ensuring a high level of prediction quality and continuously optimizing accuracy. This gives you the basis for sound decisions, efficient campaign management and a sustainable improvement of shopping performance. The role combines analytical excellence with a deep understanding of market mechanics and makes a significant contribution to the further development of our data-driven control on TV. Your tasks: Discipline and professional leadership of a small team of 2–3 employees (Direct Reports) and promotion of their professional development Overall responsibility for the quality, accuracy and continuous development of the TV forecast Development, validation and optimization of forecast models and scenarios (short and long term) Continuous analysis of TV market development and inflation dynamics by target groups, broadcasters and timelines Identification and integration of key factors (e.g. seasonality, weather, reprogramming) Building and Establishing Standards, Processes and Governance to Ensure High Forecast Quality Translation of forecast knowledge into concrete action recommendations for efficient campaign control Proactive communication of market developments, risks and opportunities to relevant stakeholders Close cooperation with the purchasing teams to anchor the forecast in operational decisions and KPI control

Funded background in data analysis, statistics, econometry or a comparable environment (experience in TV or media is advantageous, but no requirement) Experience in the development and development of forecast models, analytical frameworks or data-driven control logics Very good understanding of statistical KPIs, modeling approaches and complex relationships Ability to translate complex analyses into clear, decision-relevant recommendations High level of responsibility for data quality and forecast accuracy Sovereign appearance and strong communication skills in dealing with different stakeholders Proactive, structured and solution-oriented working with strong ownership mintset Very good Excel knowledge as well as high affinity for analytical tools and systems (e.g. MediaWizard / VideoScope of advantage)

Learn & grow Further development with digital learning platform Individual career perspectives, structured further development Extensive national and international development programmes Open feedback culture with structured performance management Mentoring programme

Work Your World Worldwide work possible up to 6 weeks per year

Flexible work Hybrid working model Work at all our Publicis Media locations: Berlin, Düsseldorf, Frankfurt am Main, Hamburg and Munich Flexible working hours The “Notfallmamas” - Occupied children (not applicable) Germany Ticket and BusinessBike

Feel Well Overtime compensation 30 days holiday and other special holidays Agency Mental Health Program and Working with Cancer Policy

Responsibility Diversity, equity & inclusion initiatives Sustainability Squad Social Projects

Your start Welcome Week Buddy Program Intensive onboarding

We appreciate diversity and are excited to learn how your previous experience could enrich our team. Jennifer Haarmann is looking forward to your application .

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