Senior Marketing Technology Engineer (m/f/d)

As a privately funded family business, we are more than just a ca. 4,700 locations in 34 countries, more than 8,7 billion. Euro annual turnover and more than one of the most successful online shops for shoes in Europe. Deichmann is a pioneer, sponsor and employer of over 49,000 dedicated employees worldwide. As a sustainable expanding company, we have been able to provide our employees with a safe workplace for several decades.

Tracking, Tag Management and Consent are not only tools for you, but the foundation of modern, data-driven customer communication? You want to further develop the MarTech platform of one of the leading European trading companies with your own hands - from DataLayer to client- and server-side GTM to Consent Management - and are responsible for international rollouts in 34 markets? Then become part of our team and shape the future of our MarTech platform with us.

You are responsible for our MarTech stack end-to-end - from strategic architecture to hands-on implementation to operation. Focus are Google Tag Manager (client- and server-side), Google Analytics 4, our Consent Manager (ConsentManager.de incl. Google Consent Mode v2) and DataLayer Design You control tracking and MarTech projects across all 34 markets - from the acquisition of requirements with performance marketing to the conception and technical implementation up to the QA and Go-Live - and professionally guide the participating internal teams as well as our external tracking agency You control our external partners - from Google and ConsentManager to tracking agencies to marketing platforms such as Meta, Google Ads, Criteo, TikTok, Snap and Pinterest - and you are responsible for tool evaluations, onboardings and contract negotiations You are a key player in performance marketing, marketing, data and IT - advises, empowers and delivers even deeper tracking analyses from BigQuery on request You ensure data quality and compliance through monitoring, automated tracking QA, structured bug and gap management and close cooperation with IT, Frontend Development and Group data protection You actively shape our MarTech and Tracking Strategy and introduce yourself to architectural and technology decisions - with a clear view of scaling, cost efficiency and long-term viability

Your Completed studies (e.g. (economic) informatics, media informatics, economics) or a comparable qualification At least 7 years of professional experience in MarTech, Web/App tracking and Consent Management, of which proven senior experience in the e-commerce or retail environment; international rollout experience of advantage Deep Hands-on Experience with Google Tag Manager (client- and server-side), Google Analytics 4 and an established Consent Management Tool (e.g. ConsentManager, OneTrust, Usercentrics) Experience with app tracking (e.g. Adjust, AppsFlyer, Firebase) and with the connection of popular marketing platforms (Google Ads, Meta, Criteo, TikTok, Pinterest, Snap) Deep technical understanding of web technologies, DataLayer design, browser/cookie behavior and first-party tracking concepts Very good JavaScript knowledge and safe handling of SQL, ideally with Google BigQuery Further knowledge of, for example, Python is advantageous Secure understanding of the legal framework (GDPR, TTDSG) and practical experience with Google Consent Mode v2 and IAB TCF Experience in the management of external service providers and in the management of cross-functional projects You think strategically, work independently and convince by the strength of communication and a sovereign appearance towards stakeholders of all levels Very good knowledge of German and English

What awaits you with us: Ownership for a MarTech platform with real range - 34 markets, one of Europe's largest online stereo shops, volume instead of showcases Further development through exciting projects, exchange and qualification 30 days off Flexible working hours Daily mobile work Reduced GermanyTicket Job Occupational pension Kite places Bistro Personal discount Support fund Seminars & training courses Operational health management Company events As Senior Marketing Technology Engineer (m/w/d), you can strengthen our team in Essen. If you want to show commitment and move something, you are right with us. Get to know us as an employer, learn about your professional opportunities and move with us great projects. Apply online now with your salary presentation and your earliest possible entry date. We look forward to seeing you! !