Werkstudent Owned Media Planning (m/f/d)

Location: 50933 Köln | Contract type: part-time, terminated | Start date: 01.07.2026 | Job-ID: 959926

What we plan together: As part of the national REWE marketing, we are responsible for the development, implementation and continuous optimization of all customer-centric communication measures in REWE's own media. Our mission is to inspire customers with their respective messages. As a result, we want to make them fans of the REWE brand and permanently bind to the brand. As a specialist area, we are the first point of contact for cross-channel projects and campaigns in the channels Web, App, E-Mail and Point-of-Sale, i.e. the Owned Media channels of REWE. To support our dynamic team, we are looking for a:n motivated:n colleague:with a lot of commitment and fun to move something.

What you do with us: You are in the middle: You support hands-on in the planning and execution of strategic marketing projects and overarching campaigns. You have everything in mind: You are the interface between community management and specialist departments and make sure that the comments and questions of our community are answered on various platforms. In doing so, you actively listen to what the community moves and derives recommendations for action for REWE marketing. Teamwork makes the dream work: You are always involved in cross-functional cooperation with internal and external interfaces (e.g. agencies/service providers). For example, together with the internal creation and external agencies, you will create advertising materials that optimally put our campaigns into the scene. You will show your analytical skills: by drawing the right conclusions in carrying out and interpreting analyses on customer needs and competitive developments. You share your knowledge: As a full-fledged team member, you can set new impulses and bring your own ideas.

What convinces us: First of all, your personality: You have communication strength, team capacity and solution orientation. You bring a sense of digital and target group-specific communication with: social media platforms such as Facebook, Instagram and TikTok are your digital home. You also always meet the right sound when dealing with internal and external stakeholders. You work independently and always perform friendly and self-confident. In the best case, you could already collect first communication or project management experience. You are still registered for at least one year:r Student:in an economic, communications or comparable degree course, preferably with a focus on marketing and your schedule allows a working time of 20h/week. Your safe handling of current MS Office products (PowerPoint, Excel, Word, Outlook) completes your profile.

What we offer: As a safe employer, we support our employees with many perspectives and flexible offers for all phases of life. With us you can quickly take responsibility and shape food retailing. Discover your benefits: A structured integration and a well-established team that will focus on personal commitment and mutual helpfulness. A varied and responsible task. Employee discount – 5% purchase discount at REWE and PENNY as well as further discounts at the toom construction market and at DERTOUR Group. Stay mobile – From us you get a discounted Germany ticket that you can also use in your leisure time. An attractive remuneration and holiday claim. Networked: REWE Group’s enterprise-wide networks, such as our LGBTIQ network “DITO – different together” and the women’s network “f.ernetzt” for the exchange of career and personal development.

For more information, see rewe.de/karriere.

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