Testo Industrial Services GmbH | Germany | 79xxx Kirchzarten bei Freiburg | Permanent position | Full time | Published since: 22.12.2025 on stepstone.de
Online Marketing Expert – Focus on Performance & Analytics (m/f/d)
A functional car on the road, a safe aircraft on holiday or a pain-relieving drug from the pharmacy – 1,500 employees at Testo Industrial Services ensure the highest quality standards in various industries throughout Europe through measurement services. From the calibration of a measuring instrument to the qualification of production plants to the validation of processes – we use our work daily for more safety. Online Marketing Experte (m/w/d) – Focus Performance & Analytics Location: Kirchzarten bei Freiburg
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Your tasks • Your profile • What we offer
Do you want to not only implement online marketing, but make it measurably successful? You know current GEO/SEO trends, know how to optimize websites, landing pages, ads and campaigns, and make sure that our digital measures are really striking? Then you're right with us. To strengthen our marketing team, we are looking for an online marketing expert (m/w/d) with a focus on performance and analytics, which strategically develops and makes our digital measures transparently measurable. You are responsible for the analysis, control and optimization of our digital marketing activities With your experience you build analysis and reporting structures (e.g. GA4, Google Tag Manager, Looker Studio), develop these further and define relevant KPIs You develop and implement SEO, SEA and GEO strategies to sustainably increase visibility, reach and lead performance In close cooperation with marketing and sales, you will analyze and optimise SEA campaigns, websites, lead routes and conversion rates Through regular monitoring and reporting, you will guide concrete recommendations for action on data-based further development of our digital marketing measures Market, competitive and performance trends are your focus and give you relevant impulses to further develop our digital marketing strategy.
You have a degree in marketing, online marketing, media/communication or a training as a media businessman/wife in marketing communication You bring multi-year experience in online marketing with focus on performance, analytics and paid media You can look back on demonstrable successes in controlling SEA campaigns and in Search Engine Optimization You have experience with content management systems (ideally TYPO3) You bring a very good understanding of web analysis, tracking and reporting (GA4, Looker Studio etc.) with You draw your attention through your analytical thinking as well as structured, independent and solution-oriented working methods
Team spirit & content Security & sustainable growth Onboarding & development Flexible solutions for working time design Health and leisure
Location
 | Testo Industrial Services GmbH | |
| 79199 Kirchzarten bei Freiburg | ||
| Germany |
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