Husqvarna Group | Germany | 89xxx Ulm | Permanent position | Full time / Home office | Published since: 23.12.2025 on stepstone.de
Activation Specialist – B2C E-Commerce (m/f/d)
We are looking for your WHY: Bring your perspective and help us stay the advanced company we have been for over 300 years. We learn from each other and grow together. In the sense of our values BOLD (mutual), DEDICATED (engaged) and CARE (carefully). The Husqvarna Group is one of the oldest start-ups in the world and the largest manufacturer of motor-powered equipment in the fields of forestry, landscape care, garden and lightweight construction machinery. Our products solve everyday problems – and at the same time are part of a large whole. Because we always ask ourselves: How do we make living spaces more sustainable, more beautiful, more comfortable, greener, more creative? Pioneering spirit, innovative strength and people like you make it possible. As Activation Specialist, you play a central role in the further development of our data-driven e-commerce strategy. You design, automate and optimise CRM and CDP initiatives to enable, bind and strengthen customer loyalty in the online shop. Your goal: personalized, relevant and effective communication along the entire consumer journey – in close coordination with marketing. .
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Your tasks • Your profile • What we offer
Construction and development of the CRM/CDP platform: You drive the structural and technological expansion of our CRM and CDP setup, secure the stable operation and continuously develop the platform
Implementation and optimization of automated consumer journeys: You design and control personalized, automated communication lines (e.g., welcome, shopping cart termination, retention and reactivation campaigns) that accompany customers along their life cycle
Data management and segmentation: You structure customer data, define target groups and use insights from the CDP for relevant, effective interactions in the shop and CRM environment
Campaign control and performance monitoring: You plan and analyze CRM/CDP activities, evaluate their impact and ensure that You support our superior customer and business goals
Cross-functional cooperation: You work closely with the teams of marketing (Brand & Content), data, IT, product management and B2C e-commerce to seamlessly integrate CDP and CRM initiatives into our system and communication landscape
Analysis & Reporting: From performance and behavioral data, you continuously conduct specific action recommendations and optimise consumer journeys
Innovation & trend observation: You’re testing current developments in CRM, CDP and marketing automation and bringing new impulses for data-based customer approach and process optimization
Multiannual professional experience in e-commerce focusing on CRM, CDP strategy or customer engagement / marketing automation
Experience in handling CRM/CDP platforms (e.g. Salesforce, Dynamics, Emarsys or comparable tools)
Safe in the design, implementation and automation of customer journeys via various channels (e-mail, push, SMS, onsite)
Embossed analytical skills and a good sense of data-based personalization
Strong project management and communication skills
Very good English skills in word and writing
Be part of a team that is passionate about work, proud of its history and curious about the future. We are looking for ways to grow and want to do it together with you. We are waiting for your ideas on new ways of working, methods, measures and approaches! !
Location
 | Husqvarna Group | |
| 89079 Ulm | ||
| Germany |
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