Analytics & Audience Manager (m/f/d)

Insights & Analytics is a central part of our customer experience management. Here, customer, market, research and performance data are combined, interpreted and processed in such a way that You become effective in everyday business – from the operational management of the customer journey, through communication and campaign decisions, to the data-based support of innovation and transformation projects.The role is operative and analytical in the context of the CX and ROCX strategy and creates resilient decision bases for strategic decisions. Your future tasks: You analyze customer, usage and campaign data and derive concrete, operative insights You develop and implement target group analyses, selections and segmentations You evaluate the impact of our communication and direct marketing measures using relevant key figures You continuously develop selection logics, models and algorithms You create meaningful reporting and presentations for campaign and communication performance and assign them to higher-level customer experience and impact relationships

You have experience in the field of analytics, audience management, marketing analytics or in comparable topics You bring a very good understanding of numbers and enjoy working analytic and structured You are interested in customer experience, customer communication and data-based control You can prepare analysis results in a comprehensible way and translate them into concrete action recommendations You are sure to go around with popular analysis and marketing tools and are open to new technologies as well as data-driven working methods

We value what counts for you – sustainable, fair, flexible

Value Annual closing ceremony, Business celebration, Jubilee celebrations, Birthdays: We take every opportunity to celebrate our small and great success together. One of the biggest differences between us and other companies is personal interaction.

Total We reward your commitment with an annual holiday and Christmas money.

Work-life balance We live flexibility and therefore make flexible working time models possible in many areas. In addition, you can enjoy 30 + 1 day holiday per year.

Sustainability We mean it seriously and constantly develop our sustainable products and procedures. You benefit from your contribution to climate protection and business success in the form of a sustainable and success-based bonus system. We also support sustainable mobility with the German ticket and bicycle leasing.

Health Hansefit, massages or influenza vaccinations – We strengthen you and your health.

Development We learn and grow together: we are open to you the needs-oriented, individual development and further training opportunities.

Discover our other Benefits. .