Dual study programme in Tourism Management (B.A.) - BTG - Bayern Tourist GmbH

Do you want to get started in tourism? Start your dual studies with the appropriate practical partner. Experience our dual study with courses on campus on two days a week. Then deepen your knowledge using our interactive learning materials. We, this is the motivated team of the BTG, a 100% subsidiary of Bayerischer Host AG, where teamwork is at the forefront in all situations of life! Together we convince with a sound know-how in the service industry. In addition to a wide range of seminars, we offer a wide range of classifications & certifications, high-quality coaching and mystery checks as well as conference rooms & event management. Quality lives! We offer a lot of freedom for initiative and responsible activity.

Become part of our team and start with us on April 1, 2026.

At the practical partner - BTG - Bayern Tourist GmbH: You don't have to pay tuition fees – we take over this from the BTG - Bayern Tourist GmbH for you! You work with motivated and competent colleagues: You have development and training opportunities At the IU - Campus Munich: A state-approved study, with practical content and the degree Bachelor of Arts (B.A.) Your study advice, study guides and teachers support you at any time and you learn in small groups You have the option to apply for BAföG Ideal career prospects await you through practical teaching You benefit from attractive discounts at UNiDAYS, Spotify, 25hours hotels and other IU partners

Partner management:

You acquire, advise and administer customers of the subcontracting industry in the industry You develop trusted and mutually beneficial partner relationships You identify new potential partners and address them specifically You communicate and exchange regularly with start-up companies in the industry For information transfer (from partners, start-ups, innovations) to other business areas of the organization You perform administrative tasks such as contracting, CRM etc. You organize several times a year smaller A-Z B2B events for industry partners Events: In this area, the BTG organizes 2 major events annually for the DEHOGA Bayern e.V. – the GastroFrühling as well as the host day and every 2 years the HOGA host fair You perform tasks such as sponsors Acquise and distribute matching marketing packages You develop and plan events You plan and prepare the events You coordinate the processes and take care of the logistical and technical implementation of the events on site You will take out the events (including final calculations and success controls)

Start your studies at the IU with (special) abitur, a qualified professional degree or as a national. Technicians:in/operator:in You can prove German skills according to language level B2 You have already gained first operational industry experience / optimally you have a training in the hospitality industry and/or in event management You bring a pronounced service mentality You have the pleasure of communicating with customers (B2B) and networking You work structured and accurate You are an organizational institution Career prospects: If you have successfully passed the final exam, you have the opportunity to take over with numerous possibilities for development

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