Senior Brand Manager (m/f/d)

Rabot Energy is an independent provider of dynamic electricity tariffs for households and businesses. With smart purchasing strategies and automatic control, we shift flexible consumption in hours with low stock exchange prices. Thus, households and businesses optimize their electricity costs. Our vision is to give all customers the opportunity to control their power consumption smart and to benefit from affordable exchange hours.

Why now? The energy market has been experiencing the greatest upheaval for 50 years. We don't manage the power anymore, we make it intelligent. With top investors in the back we scale quickly – in customers, products and channels. Our product is more than our brand. More than 160,000 customers: inside know the price advantage, but still too few know Rabot. The Brand Book is ready – positioning, messaging framework, design system. What is missing is the person who makes a living brand: in rebranding, in every campaign and in every team that speaks with customers.

As a senior brand manager, you are responsible for our brand – from the further development of positioning to the last touchpoint where it becomes visible. You work closely with the Head of Marketing, Product and Sales. Strategy and implementation are in one hand: you develop the brand and bring it out yourself. Roll out Rebrand: You plan and control the roll-out across all channels, prioritize by effect and pull it through to the last touchpoint – website, campaigns, social, customer communication, sales documents. Internally anchoring the brand: You enable sales, product and customer support to wear the brand – with trainings, workshops, clear guidelines and an open ear for the cases that are not in the Brand Book. Campaigns from concept to live: You develop campaign ideas, write the briefings and accompany them until evaluation – closely linked with performance marketing. Messaging & Copy-Direction: You continue to sharpen our messaging framework and apply it yourself instead of managing it. Creative control: You run designers:inside, textors:inside and external creative partners:inside with precise briefings – Objective, Audience, KPIs. Measure brand consistency: You keep in mind how the brand arrives outside, and push ahead instead of waiting for the next abdominal feeling.

It's not about brand as a concept. It is about the fact that customers, sales and support experience the same brand – at every point. Your results We think in results, not in task lists. If you're successful, this looks like: Month 3 (Ramp-up) You know product, tariff logic and target groups and have tested the existing Brand Book against the reality in Sales, Product and Support – you know where it is and where not. Your rollout plan is: prioritized after impact, with dates, responsibilities and dependencies. The first visible assets are live, and the briefings to design, text and external partners: inside are running over you. You know the squads and the relevant stakeholders in sales, marketing, product and customer support – and You know you. Month 6 (Performance) The rebrand is live through all core channels: website, campaigns, social, customer communication and sales documents. You drove at least one of your own campaigns from the idea to the evaluation – together with performance marketing and with numbers you own. Sales, Product and Customer Support work with guidelines and trainings from you and know who You are looking at in brand questions. Your templates go to the C level without post-processing – an idea, an argument, a recommendation. Month 12 (Scale) The brand appears consistently across all touchpoints, and you can prove that it has become known. Several campaigns have run, each with a result visible in the numbers. The teams will be in line with the brand without having to re-correct – you will be asked as a Sparring partner:in, not as a correction instance. The basis for your own brand team is: you decide when the first social media role is added and how it is tailored.

Brand Responsibility Experience: At least 5 years in brand management or brand communication, of which time the brand really heard you. Rebrand from practice: You have actually rolled out at least one rebrand or brand relaunch, not only designed – and can tell what it would have almost failed. Internes Rollout: You have won a brand outside of marketing – through trainings, workshops or simply stubborn persuasion work. End-to-end campaigns: From concept to creative leadership to evaluation, with a view to what performance marketing needs. Creative Control: You write briefings with which designers:inside, textors:inside and agencies can actually work – Objective, Audience, KPIs. Hands-on: In a team of our size, you write the claim yourself instead of ordering it. Languages: German verhandlungssicherheit (C1), English safe in everyday work. Nice to have: experience in the energy market, in FinTech or with suppliers · Scale-up experience · sovereign handling of AI tools in creative processes.

Design room: You are the person for brand at Rabot – with own budget, direct wire to marketing management and access to the C level. Perspective: If the brand stands and the volume it carries, you build your own team in the medium term, starting with a social media role. This is an offer, no request from day one. Culture: We celebrate new ideas and approaches, take learning seriously and know that life sometimes comes in when you want to do your best work. Your extras Member:internal discount for the RABOT Energy Electricity Tariff Urban Sports Club Partnership + Deutschlandticket