wwwe GmbH | Germany | 4xxx Düsseldorf | Permanent position | Full time / Home office | Published since: 31.07.2026 on stepstone.de
Senior Performance Marketing Manager (B2B Lead Generation) (m/f/d)
wwwe is a specialist in digital solutions based in Düsseldorf. We have been helping small and medium-sized companies from Germany, Austria and Switzerland to succeed online for over 25 years – with web design, corporate videos, online marketing and a strong personal on-site service. With around 400 employees, we are one of the largest German providers of SME websites.
We are currently transforming wwwe from project-based website provider to a scalable AI-based solution provider for digital customer production. The new target organization is effective as 01.01.2027 – you are part of the core team that actively shapes this change.
This is why we are looking for a Senior Performance Marketing Manager (B2B Lead Generation) (m/w/d). .
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Your tasks • Your profile • What we offer
You are responsible for operating our new acquisition channel.
• Construction of a measurable acquisition tunnel – from visibility to request generation to transfer to sales and existing customers. You are responsible for ensuring that each stage is economically, optimisable and cleanly geared to the upstream and downstream steps • End-to-end SEA (Google Ads, Microsoft Ads), Paid Social (LinkedIn, Meta) and selected Display and Programmatic channels • Daily campaign control, bidding, targeting and budget allocation within the shared framework • Landingpage and conversion optimization in interaction with Tech, Lifecycle and the retention function • Selection and control of external performance agencies, if appropriate • Bringing performance perspective into the strategic decisions of the department management
• 5+ years of experience in performance marketing, ideally both in-house and in-house • Deep hand-on knowledge in Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, and common lead generation platforms • Experience with B2B leaders and SME target groups • Data affinity and analytical – You argue with numbers • Structured, independent and implementation-oriented mode of operation • German negotiation-proof, English fluent
• Visible co-design of the target organisation 2027 and the AI transformation of an established mid-sized company • Modern headquarters in Düsseldorf (HQ) and hybrid work • Flat hierarchies and quick decisions • Common market fixum plus attractive variable / bonus component • Structured AI kill programme for all employees
Location
 | wwwe GmbH | |
| 40549 Düsseldorf | ||
| Germany |
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