Senior Conversion Manager (m/f/d)

You shape the E.ON online strategy to increase sales performance for our energy and solution business and implement it independently. You identify, design and implement performance-enhancing measures along the customer journeys of our website. You analyze the website on the basis of sales-psychological approaches, evaluate relevant performance key figures and thereby guide specific optimization measures. You will start comprehensive analyses and reporting on the success measurement of converted conversion measures and also use AI-based tools and methods. You work closely with the fields of user experience, marketing, product management and front-end development and tax external partners if necessary. You conduct complex competitive analyses, identify best practices and develop concrete recommendations for action. You take over and conduct business-relevant projects, such as lead generation for solar and heating or as a product owner for mobile optimization. In addition, you will provide strategic presentations for the team, management and external partners, perform them and support new colleagues in the process.

You have successfully completed a degree in economics with a focus on marketing or sales, economic engineering, business informatics, economic psychology or psychology. Alternatively, you have a comparable qualification. You bring at least five years of professional experience in the e-commerce environment, especially in the fields of conversion optimization, SEO and/or performance marketing. You have extensive experience with web analytics and A/B testing tools, such as Google Analytics, as well as deep knowledge in conversion optimization and personalization – from hypothesis formation and customer journey activation to A/B testing. You are familiar with AI-based analysis, research or content tools and know how to use them responsibly and profitably in conversion management. You have extensive experience in project management in cross-functional teams and have already successfully implemented your own projects in complex structures as a product owner or project manager. You are also familiar with the management of agencies and other service providers. You create meaningful reporting, interpret relevant key figures securely and present your findings to the address. A high number affinity and excellent knowledge in Excel and MS Office complete your profile. You like to work in the team and at the interface of various departments. You are convinced by your own initiative, analytical and targeted thinking, as well as an independent, flexible and solution-oriented way of working. You bring very good German knowledge (min. on C1 level), good English skills and readiness to travel.

Individual development and training opportunities to promote your skills. Flexible working time models as well as the possibility of mobile work to optimally agree professional responsibility and private needs. 29 days holiday as well as work-free days on Christmas Eve and New Year's Eve for sustainable recreation. Great design space and genuine freedom of choice to effectively implement your own ideas and innovative approaches. Professional, value-adding working environment with short decision-making paths and a flat hierarchy. Attractive overall package of additional services, including corporate fitness, occupational retirement and exclusive employee offers. .