Product Marketing Manager (m/f/d)

The GEMÜ Group is a leading manufacturer of valve, measurement and control systems for liquids, vapors and gases. For solutions for sterile processes, GEMÜ is the world market leader. In addition to GEMÜ and the 25 subsidiaries, the Schloss-Hotel Ingelfingen and the wine manufacturer Ingelfinger Fass belong to the GEMÜ group. In addition, the advertising agent agency VIP Present is part of GEMÜ. Become part of our team as Product Marketing Manager (m/w/d) Create marketing that translates technical innovations into relevant stories, clear added value and real enthusiasm among our customers. With a strategic view, creative sense and data-based decisions, you develop campaigns and customer journeys that make our solutions visible and liveable in the market. You connect people, perspectives and ideas across areas – and drive the positioning of GEMÜ internationally and forward-looking.

What you can move with us Marketing strategies & campaign development: You develop target group and segment-related marketing concepts as well as campaigns for new products, solutions and market initiatives. Product communication: You translate technical features into clearly understandable Customer benefits and develop personalised product messages as well as central argumentation lines for marketing and sales. Value Proposition & Difference: You sharpen benefits and value propositions based on defined customer segments and work out central differentiation features in close coordination with product management. Content marketing for customer segments: You define relevant topics, storylines and content support for specific target groups in close cooperation with content marketing. Customer Journey Management: Design and Optimize Segment-related Customers Journeys along all relevant contact points. Data analysis & KPI control: You analyze the performance of marketing activities using relevant KPIs (e.g. range, engagement, leads, MQLs) and manage data-based optimization measures. Project Management & Stakeholder Coordination: You independently control internal and external stakeholders and coordinate strategic marketing initiatives efficiently and targeted.

You're right with us if... You have a degree in economic engineering, marketing, new media, BWL or a comparable qualification. Bring at least three years of experience in product marketing or target group-specific segment communication. You are characterised by a structured and targeted way of working and a strong sense of customer needs and market requirements. You have good to very good knowledge of German and English in word and writing. You are distinguished by secure stakeholder management and this is part of your professional understanding. Bringing a good technical understanding and being able to translate customer benefits and use cases precisely into marketing strategies. You have experience in the development of Value Propositions or the positioning of technical products. .