Retail Media Management (m/f/d)

With us you are in the foreground and a whole team behind you.

Respect, appreciation and support in our teams are the most important for beverage Hoffmann. As a leading beverage retailer, we enthuse our customers throughout Germany with an extensive range of 11,400 products and a regional shopping experience. We drive forward innovative topics to make shopping even more sustainable and special and enable our customers to discover our product range with ever new concepts. Over the past 50 years, we have grown to around 600 branches and are looking for you to join this success course. Retail Media is one of the most exciting growth markets in retail – and we are in the middle of it.

If you want to develop innovative advertising concepts, make brands visible and connect stationary retail with digital solutions, you are right with us. Be part of a dynamic team and bring your ideas into a future-oriented environment.

Development, Purchasing and Control of Retail Media Campaigns focusing on brand placement in our branches as well as on digital channels (POS, digital screens, website, newsletter, social media) Extension of existing business case Independent support and development of industrial partners and media agencies, including active acquisition, selection and negotiation of advertising services Creation and presentation of tailor-made retail media strategies & offers, expansion of relationships with decision-makers Operational control of campaign implementation in close coordination with purchasing, sales, marketing, IT, shop building and external partners Management and ongoing optimization of the available advertising space, maintenance of an internal advertising space catalog Evaluation of the performance of Retail Media measures (e.g. visual contacts, sales figures, interactions), creation of reporting and derivation of optimization proposals Support for sales in marketing advertising services, participation in partner talks and presentations Observing market and technology trends, identifying new advertising opportunities and developing innovative marketing approaches Active internal and external knowledge transfer to Retail Media and co-designing a motivating working day

Completed studies in marketing, media management, BWL o. At least 2 years of experience in the field of media planning/consultation and/or sales, ideally for a digital or outdoor advertising marketer, in an agency or in trade Representative sales and negotiation skills, entrepreneurial thinking and good numerical understanding Very good communication skills in German and English Analytical thinking, organizational talent and innovation joy Proactive, independent and creative working, final strength and hands-on mentality Fun at work in a dynamic environment with flat hierarchies

An unlimited employment contract 30 days holiday from the first day Generous special leave schemes Mobile work (50% control) Flexible working hours (guiding time) Sabbatical possibility from the second year Individual training An occupational pension provision and regular health promotion measures Granting of a screen workstation glasses Grant for your lunch (Bella & Bona) Free snacks and drinks 20% employee discount Attractive employee offers thanks to corporate benefits CityHitcher app for rides JobRad-Fahrradleasing