Head of Marketing (m/w/d)

HAPEKO is the first address for professionals and managers in Germany. The focus of the activity is the creation of links between specialists and executives with a professional desire for change and suitable companies. HAPEKO (www.HAPEKO.de) is represented throughout Germany with more than 20 locations. For the marketing of our client, we are looking for an entrepreneurially thinking and leading personality to occupying the position ''Head of Marketing (m/w/d)''. In this key role, you take on the strategic and operational responsibility for all marketing activities, with a clear focus on expanding the online channels and brand positioning. In addition, you will lead a dedicated team of 9 employees and report directly to the management. Our client stands for quality, sustainability and a holistic understanding of health - and is in an exciting expansion phase, especially in the field of online marketing. A person who thinks strategically, works and advances the company with creative and targeted marketing impulses. General responsibility for the strategic and operational management of the marketing area in close coordination with the management Discipline and professional leadership as well as further development of a powerful marketing team (currently 9 employees) Conception, control and optimization of all marketing activities - with a clear focus on the development of digital channels and performance marketing Responsibility for brand management, positioning and targeted communication across all touchpoints Planning, organisation and further development of event measures - from trade fairs to brand activations Coordination and control of external partners, agencies and service providers Continuous market and competition analyses to identify trends early and derive growth opportunities Budget planning and responsibility, including reporting to the management and close cooperation with adjacent areas such as product development, sales and customer service

A completed degree in marketing, communication or business - or a comparable qualification Multiannual experience in leading marketing function, ideally in the B2C environment with digital focus Successful practice in brand management, campaign control and team management Embossed leadership skills, coupled with a hands-on mentality and high social intelligence Strong conceptual capabilities associated with the ability to implement operations Communication strength (in German and English), strategic thinking and a safe, authentic appearance Enthusiasm for natural health solutions, sustainable products and value-oriented brand communication Industry knowledge of FMCG, Healthcare, OTC, cosmetics or textiles are advantageous

A responsible key position with design playroom and high efficiency Pleasant, modern and collegial working atmosphere with short decision paths and flat hierarchies Economically excellent company in a future-proof industry with a prestigious product range Very good transport, free parking and free group accident and occupational health insurance Individual development and long-term perspective 30 days vacation, holiday money, VL etc. JOBV1_EN