Dual Study Program Marketing (B.A.) - Die Ludwigs Apotheke, Christiane Fahrmbacher-Lutz e.K.

You want to start marketing? Start your dual myStudium with the appropriate practical partner. You will study myStudium in our study model and use interactive learning materials as well as our learning AI. You will then deepen your knowledge in regular accompanying events on campus or virtually. Healthy in Augsburg is the pharmacy association consisting of the Ludwigs Apotheke and the pharmacy at the Oberhauser Bahnhof. As an established pharmacy association with several locations, we also cover specialized areas such as home care for care facilities in addition to the classic on-site supply. We offer you a wide range of insights into different business areas and the opportunity to actively participate in the digital transformation.

Become part of our team and start with us on April 1, 2026.

At the practical partner - Die Ludwigs Apotheke, Christiane Fahrmbacher-Lutz e.K: You don't have to pay tuition fees – we take care of this from the Ludwigs Apotheke for you! You can participate in our team events You benefit from benefits You have development and training opportunities You work with motivated and competent colleagues: At the IU - Campus Augsburg: A state-approved study, with practical content and the degree Bachelor of Arts (B.A.) Your study advice, study guides and teachers support you at any time and you learn in small groups You have the option to apply for BAföG Ideal career prospects await you through practical teaching You benefit from attractive discounts at UNiDAYS, Spotify, 25hours hotels and other IU partners

You plan and implement local marketing campaigns (print and digital) You Manage Google and Meta Ads Campaigns and Praise Our Website You work in quality management: maintenance of the QM manual and development of processes You develop content for internal communication and employee training You implement digital tools and services and support regulatory projects Depending on your strengths and interests, you can set your own priorities and shape areas

Start your studies at the IU with (special) abitur, a qualified professional degree or as a national. Technicians:in/operator:in You can prove German skills according to language level B2 You bring interest in the interface of healthcare, marketing and digitalization You work independently and structured, even if several projects run parallel You like to write and have a sense of understandable, target-group-oriented texts Basic knowledge of social media and digital tools are beneficial, but no need You like to work in the team and communicate openly Career prospects: You gain practical experience in a growing healthcare company and develop competences that are highly demanded in the healthcare industry