Marketing Manager Strategy & Communication (m/f/d)

Our customer is an internationally active chemical industry company and is one of the world's leading suppliers of colors, pigments and functional materials for various industrial applications.

At the Cologne site, solutions and products are developed, supervised and marketed, which are used in numerous industries such as printing, packaging and industrial applications.

To strengthen the team, we are looking for a Marketing Manager (m/w/d) Strategy & Communication.

You develop the long-term marketing strategy for the future internal and external orientation of the company and analyze market trends, competitive landscape and regulatory and technological developments. In addition, you are responsible for the marketing mix including suitable marketing tools and portfolio management for products and services in close cooperation with product management, technology and sales. You also develop pricing concepts together with sales and value customer feedback as well as customer requirements for the further development of marketing strategy and product development. You are responsible for the management of CRM tools, such as Salesforce, including the associated processes and trainings. In addition, ensure consistent brand communication and manage communication concepts, brand management, corporate identity, campaigns and digital marketing measures (e.g. SEM, social media) including events, trade fairs and webinars. You can also support the sales team through sales documents and training. You bear responsibility for the marketing budget, control external service providers and work closely with other teams and management.

You have experience in developing and implementing marketing strategies. In addition, you will bring knowledge in the marketing mix as well as in the use of marketing tools, such as market and customer segmentation. You also have experience in handling CRM systems, ideally with Salesforce. You bring experience in brand communication, corporate identity and campaign work. In addition, you have experience in cooperation with sales, product management and technical fields. You also have experience in controlling external service providers. You ideally bring experience in dealing with marketing budgets.

It expects a direct fixation at our value-adding customer. In order to present you as best as possible with our customer, we jointly optimize your application documents and prepare you thoroughly for the interview in the company. In order for you to be hired on the best conditions, we will assist you in advance to negotiate your employment contract. In addition, we are happy to advise you free of charge for further suitable career opportunities. .