Liebich & Partner Management- und Personalberatung AG | Germany | 79xxx Freiburg im Breisgau | Permanent position | Full time | Published since: 18.02.2026 on stepstone.de
Head of Marketing & Communications (m/f/d)
Freiburg Wirtschaft Touristik und Messe GmbH & Co. KG (FWTM) is the central location and marketing organization of the city of Freiburg im Breisgau. With passion for innovation, sustainability and quality of life, it is shaping the economic, tourist and cultural future of the region. Whether business promotion, city marketing, tourism or trade fair and event management – the FWTM networkes people, ideas and markets and makes Freiburg visible both nationally and internationally.
As part of the future development, we are looking for you as Head of Marketing & Communication (m/w/d).
As Head of Marketing & Communication (m/w/d), you are responsible for the strategic orientation, consistent brand management and effective communication across all channels and develop the department as a powerful internal service and consulting unit. Attractive career chance as
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Your tasks • Your profile • What we offer
Strategic and disciplinary leadership of the department with currently 19 employees in marketing communications, press and public relations, social media and internal communication
Initiation, control and implementation of all necessary measures in connection with the further development of marketing for Freiburg in coordination with the management
Overall responsibility for communication strategies and consistent brand management across all channels and a variety of different brands and topics
Translation of complex content into effective communication measures
Control of external partners: selection, management and quality control of agencies and service providers
Representation of the department to partners and bodies
Responsibility for budget planning and monitoring
Monitoring digital trends, use of AI tools and data-driven decision-making processes for continuous optimization of marketing
Graduate degree in marketing, communication sciences or a comparable discipline
Multiannual leadership experience in a comparable role
Ideally, you also have an agency or in-house agency background
Excellent leadership skills, you understand to inspire, develop and empower a dedicated team
Strategic thinking and communication strength as well as, analytical skills as well as the ability to interpret complex relationships
The FWTM offers you unlimited full-time, responsibility and free space for self-initiative, a pleasant working environment in a motivated team, specialist development and training opportunities. Compatibility of family, private life and occupation (guiding time/hybrid work, workation), a modernly equipped, ergonomic workplace with good infrastructure, 30 days holiday as well as extensive additional services such as occupational retirement, Hansefit, JobRad, ÖPNV grant and more. .
Location
 | Liebich & Partner Management- und Personalberatung AG | |
| Freiburg im Breisgau | ||
| Germany |
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