Marketing Manager Action Planning & Strategy (m/w/d)

Adolf Würth GmbH & Co. KG is the leading manufacturer of fastening technology for professional applications. The family business is the largest individual company in the Würth Group operating worldwide and employs over 8,000 employees in Germany. Around 87,000 are employed by the Würth Group. High self-motivation, large design-free spaces and a strong collegiate characterize the corporate culture. Curious? Now inform and become part of the Würth family.

Conception of annual and quarterly actions, such as the development of thematic calendars, as well as offer and incentive logics (e.g. price strategies, package offers, additions, cross/upselling) Preparation and Briefing of Contents and Placements for Shop, CMS, Mail and Print Controlling the defined measures into customer contact points, such as online shop, app, email marketing, field service and branches Creation of target forecasts to ensure the profitability of actions Evaluation and reporting on success control and deriving recommendations for follow-up actions Close cooperation with interface departments, such as purchasing, sales, IT and logistics

Complete degree in marketing, BWL or comparable qualification Multiannual experience in planning and controlling sales, ideally in the B2B or commercial environment Secure handling of digital channels and CMS systems (FirstSpirit) Professional understanding of key figures in marketing (conversion/income, shopping cart/action mechanics) A structured way of working, self-initiative and willingness to take over

With flexible working time models as well as up to two mobile office days, the balancing between professional and private life is possible. We support you in achieving your professional goals and offer you regular training through our own AKADEMIE WÜRTH. Stay active and healthy with numerous courses of our health management, many operating sports groups such as football, volleyball, squash, badminton, e-sports, e-bike leasing and the use of more than 10,000 sports and wellness facilities with the EGYM Wellpass. Enjoy fresh, regional dishes in a relaxed atmosphere every day in our excellent restaurant - your lunch is 50% off the employer. In addition, you can use our hot drinks for free. Celebrate the community with your team regularly at events such as department excursions, corporate events and Christmas and anniversary celebrations. Our culture is characterized by trust, respect, fairness and self-responsibility. Go with us new ways and show your own initiative. These are the best conditions to introduce your ideas. .