Head of Customer Relationship Management (m/f/d)

You develop and manage the CRM strategy for Germany and translate it into a clear, prioritized roadmap You control the professional development of CRM and omnichannel skills and prioritize initiatives by value, strategic relevance, ROI and feasibility You define business cases, KPIs and utility logics and make sure that investments in CRM and customer engagement create measurable commercial added value You advance and identify the development of modern customer engagement skills and pragmatic AI-Use Cases to increase productivity, customer interaction and sustainability, and evaluate relevant digital trends and technologies You work closely with sales, marketing, IT, compliance and other interfaces to transfer requirements into business-relevant solutions You control cooperation with IT and external partners, shape clear technical requirements and challenges solutions from business and value perspective You establish effective control, change and enablement structures and ensure high user acceptance and operational excellence You are responsible for budget, resources and external support and develop a powerful team in the field of CRM

You have a degree in Business Administration, Marketing, Business Informatics or a comparable area You have at least 5 years relevant experience at senior level in CRM, customer engagement, omnichannel, commercial excellence or digital transformation, including implementation and further development of CRM solutions, ideally in the pharmaceutical, healthcare or consumer sector with a regulated environment You bring demonstrable leadership experience (min. 3 years) and convince with pronounced communication and stakeholder management skills You bring a very good understanding of CRM and omnichannel platforms, ideally in the Salesforce environment, as well as data and technology-based commercial use cases You have experience in developing roadmaps, business cases, KPIs and ROI-oriented prioritization You have pragmatic AI legacy, ideally with experience in implementing AI solutions or AI functions in the CRM environment You have proven experience at the interface between business and IT as well as in managing cross-functional initiatives and change processes You are convinced by a strategic and analytical way of thinking with a high degree of implementation. Flowing German and English skills (in word and writing) complete your profile.

An open corporate culture with short voting paths and plenty of potential for your personal development Individual continuing and continuing training Flexible working time models and mobile work on up to 2 days per week (depending on the job profile) Job ticket for the RMV area Job-Bike Grant for childcare Health-promoting offers such as Wellpass and a gym for free use Numerous attractive additional benefits such as group accident insurance and supplementary pension Granted canteen