Werkstudent | Online-Marketing | Mid & Upperfunnel Paid Social-Media (m/f/d)

OTTO is one of the most successful e-commerce companies in Europe. With more than 18 million articles and more than 34,000 brands, otto.de is now one of the leading German online shopping platforms. As a marketplace, we are constantly opening up for other brands and partners and thus continue to grow. Relax? Not our thing! Not yours either? Then come to board and shape the future of e-commerce with us.

Diversity belongs to us, like the Elbe to Hamburg: We stand for openness, respect and tolerance, without If and But. Let's put the sails together – regardless of where you come from, who you love or what you believe in. Because you're unique and that's what we're looking for.

With us you can bring ideas and advance projects, engage in networks for your heart topic and actively shape our corporate culture. Trying things, thinking new, being innovative, growing beyond themselves – this is our mindset. Let's reach something big together. Whether you work on campus or at home. We - in the Paid Media Team - plan and control the Upper & Mid-Funnel campaigns for the OTTO platform to get into the focus of customers. We build on our strong in-house team, consisting of six specialist experts. We pursue branding & Consideration goals and achieve them with innovative media solutions, thus increasing brand awareness, generating new customers, traffic and keeping OTTO in the consumer's Relevant Set to ensure our overarching corporate goals. We completely implement the media purchase. In addition to agency-assisted media planning, we reach our target groups through social advertising in our in-house adtech stack with relevant content via Meta, TikTok, Snapchat, Pinterest and YouTube in real time. Thanks to our direct measurement of success, we know after a short time whether a measure is successful or needs to be optimized. And now you come into play: as a working student: in the Paid Media Team, you support us in the planning and implementation of social advertising campaigns in the Mid- and Upper Funnel – from conception to, if necessary, first taxation. You support the planning and implementation of the campaigns, and you’ll start detailed reporting on a number-based basis for success measurement. You will get exciting insights into the social media channels Meta, TikTok, Snapchat, Pinterest and YouTube. Many speak of “Homeoffice” – we of “hybrid or mobile work”: You can work remotely up to 50% of your monthly working hours. Our teams, together with their leadership, decide how to balance out local time and mobile work.

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