Senior Online Marketing Manager (m/f/d)

You want to not only implement performance marketing, but strategically? You think in cover and retention instead of in click numbers, meet decisions independently and recognize where the greatest growth is – without waiting for someone to push it? Then you'll fit us well.

For our brands, we are looking for an experienced, entrepreneurial thinking personality, which builds our digital channel profitably and strategically controls it across several brands – with real decision-making space and direct wire to management. The site is mainly remote (Germany-wide) or hybrid with one to two days of presence in the month in Waldaschaff.

The GÖDE Group is an owner-managed, international direct marketing company headquartered in Waldaschaff. With around 450 employees and over 10 million customers in Europe and the USA, we are among the established addresses in direct marketing. We are building our digital channel systematically – across several brands, including AuraNatura®, Diemer® and Vitabalance®.

In this role, you are responsible for the performance marketing strategy across our brands and actively promote the profitable construction of our digital channel – with figures that also exist before the management.

Performance Marketing Strategy across our brands – You are responsible for the strategic orientation from channel selection to budget distribution and ensure that our digital measures are clearly paying for growth, efficiency and earnings. Budget management with a view to the largest contribution of earnings – You tax budgets across Google Ads, Meta Ads and other channels and decide data-based where you need to invest, optimize or consciously counteract. Leadership of our performance agency – You set clear goals, consistently maintain results and ensure that agreed measures are not only implemented, but also measurable. Technical direction for the operational implementation in the team – You define standards for testing, tracking, evaluation and reporting, and ensure that operational measures are repaid to the higher-level strategy. Identification of profitable growth potentials – You recognize opportunities in the digital channel, evaluate them entrepreneurially and drive the right measures consistently to the implementation. Responsibility for the profitability of the digital channel – You are taxing not only after clicks and reach, but according to relevant key figures such as CAC, CLV, repurchase rate and MER. Close cooperation with brand managers and internal interfaces – You bring performance marketing, brand, controlling, creation and other areas together and ensure clear coordination along common goals.

You fit well with us when you think performance marketing strategically, answering results independently and not hiding behind key figures that look good at first sight. It is important to us that you control the digital channel with an entrepreneurial view, focusing both on operational implementation and profitability.

At least 5 years of experience in performance or online marketing – of which proven with its own budget and earnings responsibility as well as a clear understanding of what measures actually contribute to earnings. Detectional results in Google Ads, Meta Ads and other performance channels – You have managed across-channel budgets, developed campaigns, and achieved results for which you are straight. Experience in the management of external agencies – You form clear goals, question recommendations, consistently maintains results and brings agencies into responsibility. Entrepreneurial look at balance and retention – You are consciously looking behind the pure click numbers and assessing performance as to whether it creates profitable growth in the long term. Safe handling of tracking, attribution, and analysis tools – You can arrange data, read reports critically and derive concrete decisions from it, for example with tools such as clear. Self-fulfilment and joy of decision-making – You do not wait for someone to give you every next step, but to analyze, prioritise and come into action. Experience with or interested in jewellery and/or food supplements – this is not a must, but helps you to understand our brands, target groups and products more quickly. Very good knowledge of German and good knowledge of English – You communicate clearly, bindingly and securely with internal interfaces, service providers and international partners. Studying is welcome, but no need – for us it is important that you can deliver results and understand performance marketing entrepreneurially.

We want you not only to tax performance marketing, but to actively develop the digital channel with real responsibility, entrepreneurial space and flexible work opportunities. Welcome to:

Full responsibility for the digital performance area with the ability to take over control across our brands and use real decision-making space to further develop the digital channel strategically and economically Local work with predominantly remotely possible activity throughout Germany or in hybrid form; one to two days of presence in the month in Waldaschaff are sufficient for coordination with the brands and the management Direct wire for management through short decision-making, clear voting and the possibility to place topics directly where decisions are made Design space in the digital channel combined with the opportunity to shape and sustainably build the digital performance area of an established company Owner-run family business with over 30 years of market presence - grounded, decision-making and long-term oriented All-round attractive benefits with Corporate Benefits, JobRad, employee rebates, company pension support and regular corporate events In-house canteen with fresh food prepared daily, free drinks and fruit Location in Spessart with good connection to Aschaffenburg, Frankfurt and Würzburg