Brand Business Manager (w/m/d)

We are looking for a dedicated and experienced Brand Business Manager (w/m/d) that further expands our brand and product world and wants to contribute significantly to the success of our digital portfolio. You are the link between our editors, SEO, product development and our external marketing partners. You focus on positioning our products in a dynamic environment and increasing both reach and sales flows along user-centred strategies. In this exciting role, you will be responsible for the cost-effectiveness of the brands (P&L) and bring the product vision together with the evolving needs of our customers and our target group. You have great colleagues on your side! You work with us in an environment where collaboration and individual strengths are celebrated and promoted. We also offer you training opportunities and the opportunity to develop yourself in a successful multinational company.

Together with the editorial teams, you develop and manage product and brand positioning to successfully establish the digital brands in the competitive environment and identify new growth opportunities. You carry out continuous analysis of key figures and take steps to increase performance, increase target groups and optimize products with a focus on content commerce and advertising monetization You are in regular exchange with editorial teams to develop content strategies that address our target group and provide more traffic and engagement You work closely with the advertising marketing and commerce team to increase marketing efficiency, identify new sales potential and develop new campaign ideas and monetization strategies You monitor and control the efficiency of digital brands (P&L Responsibility) in your area to ensure that You are profitable and competitive You regularly conduct audience and competition analyses and derive content and product-related further development ideas

You have at least 5 years of experience in digital product marketing, brand management or product management, preferably in the publishing or media industry You have a Bachelor or Diploma degree in Marketing, Business Administration, Communication or a related field; MBA or comparable experience preferred You are able to contribute to the development and implementation of a comprehensive brand strategy adapted to the corporate objectives You have a deep understanding of the needs of target groups and market partners as well as the customer-oriented monetization of products You know yourself well in the digital media landscape, with editorial offers and strategies for binding users You have an affinity for data-driven processes and analytical skills with a strong understanding of all relevant KPI in advertising and content commerce You have excellent communicative skills, are a team player and can work effectively in cross-functional teams You are proactive and able to advance projects and teams You bring excellent knowledge of German in word and writing and feel very confident to communicate with international colleagues in English

We are a media company focused on creating content for millions of people across Europe. Our offer includes print and online publications, audio entertainment and investments in other media-related areas. With more than 500 million magazines sold per year, we are one of the largest publishers in Europe. From women's and celebrity magazines to TV magazines to food and special-interest titles: both printed and digitally publish some of the most popular media brands in Germany, Great Britain, Poland and France. At the same time, we reach over 61 million listeners every week and operate over 150 radio and podcast brands in the nine countries of Denmark, Finland, Great Britain, Ireland, Norway, Poland, Portugal, Sweden and Slovakia. As a family business in the fifth generation, we place great emphasis on future-oriented and customer-oriented actions. With great passion, our 12,000 employees develop content and services every day that enrich people's everyday lives. We want to inspire not only our readers, but also our colleagues. How? By taking responsibility with us and offering you a long-term perspective.

You can also benefit from our many attractive offers: Individual solutions for the flexible design of working time and place of work Targeted and individual trainings for your professional and personal development A central location in Hamburg's city centre with good transport connections (bus & train) Grant for the Deutschlandticket & Bike-Leasing Effective Health Management (e.g. Health Week, Free Sports & Wellhub) Up to 30 days holiday & regular events for employees Varied operating restaurant, free magazine subscriptions & various discounts about corporate benefits A culture in which self-responsibility, teamwork and creativity are appreciated and you have scope for exciting and challenging tasks JOBV1_EN