Senior Marketing Manager Digital Channels (m/f/d)

Answer Paid Marketing Strategy: You plan and control all Paid activities through relevant digital channels with clear growth targets. Campaigns lead holistically: you design, test and optimierst campaigns in Paid Search, Paid Social and Programmatic Advertising. Using data based: you analyze performance data, take concrete measures and improve the results step by step. Keep in mind budget and KPIs: you plan budgets, monitor key figures and report transparently on results and learnings. Extend tracking and automation: You use tracking, bidding strategies and automation tools and continuously develop them. Being a business partner in marketing: you work closely with brand, content, analytics and business lines and strengthen our paid strategy.

DEIN PROFIL Bringing performance marketing experience: You have been working for several years in online performance marketing on the agency or corporate side. Bring paid and tracking knowledge: You know yourself safely in SEA, Paid Social, Tracking, Attribution and Conversion Optimization. Analytical strength shows: You are confident with data, dashboards and key figures and make clear decisions. Be accustomed to budget responsibility: You tax larger marketing budgets responsibly and establish your allocation transparently. Tech-Affinity: You are interested in geodata processing and LLM-based applications and are happy to test new approaches. KI competence: You are curious about Artificial Intelligence, using AI-supported tools in your working day and build your skills step by step. Language knowledge: Very good German and good English skills

Stay healthy and fit: We promote the health of our adessi with sporty grants such as discounted fitness memberships, takeover place for, for example, Badminton, Padel Tennis or Football and regular screenings. Find your work-life balance: our time-out program and flexible work models help you to optimally reconcile work and private life. Time for the family: Our goal is to unite the two worlds – family and working life. For this we support our adessi best with numerous offers, such as child holiday care, kita collaborations, parent-child offices or events where the whole family is welcome. Learning and balancing with us: With more than 400 training offers and our digital learning platform we support your continuous development. Experience real team spirit: Joint events, Welcome Days, company runs or the sponsor system strengthen our cohesion and let you be part of the team from the outset. Commitment rewarded: Your commitment pays off – with premiums for recommendations, lectures, the support of graduate work as well as attractive benefits via our Corporate Benefits portal. Be mobile and flexible: JobRad offers, grants for the German ticket and the ability to work mobile from the EU country for up to two months offer you maximum flexibility. Safe in your future: Our in-house, independent insurance consultant and broker alleato has always provided you with individual solutions for retirement or health insurance. .