Praktikum Content Creation & Social Media (m/w/d)

At Audi Business Innovation GmbH (short: ABI) we accept differences not only – we support them, we celebrate them and we live them for the benefit of our employees, our community and our products. The ABI is proud to be a workplace for equal opportunities and we are committed to creating an inclusive environment for all. We welcome diversity, actively promote inclusion and welcome applications from each person.

In our application procedures we focus on fairness and equal opportunities. There is therefore no need to submit an application photo. We would like to judge each application solely on the basis of professional qualifications to ensure a non-discriminatory selection.

For questions about the application process or this job offer please contact our colleague Daniel Vasilico (People & Culture) by e-mail: karriere.businessinnovation@audi.de.

Audi Business Innovation GmbH was founded in 2013 as a wholly owned subsidiary of AUDI AG and plays a key role in shaping the current digital transformation in the automotive industry.

As a company specialising in digital end-to-end product development and innovation, the Audi Business Innovation is developing new products and platforms to enable Audi customers to experience a holistic digital driving experience and more conscious time in the car. The expertise ranges from trend and market analyses to the development of digital, customer-centric services and business models to their implementation along the entire value chain.

As an innovation incubator, the company is driving the development of additional digital offerings around the vehicle and beyond. The car is increasingly developing from the pure means of transportation to the Experience Device. In parallel, the Audi drivers are becoming more and more a user. The Audi Business Innovation GmbH is driving this process with digital services and experiences that are new and support and inspire the Audi customers in their everyday life.

The Audi Business Innovation GmbH is based in Munich.

The place is from 01. July 2025 for 6 months as an internship (full-time) or as an internship (up to 20 hours) for at least 6 months. What awaits you on your mission

Identification, planning, coordination and publication of content for the Corporate Social Media Channel LinkedIn and other communication channels Participation in the development and implementation of social media campaigns Creation of graphics, videos and other visual content Research and analysis of current trends and topics in social media Long-term content planning in the editorial plan including various topics of companies and portfolios Creation of LinkedIn content (text, graphics, editing, moving image) Monitoring and reporting of the performance of LinkedIn content (assessment Metrics in comparison, best practices, learnings) Content and organizational support for current projects including Supporting own subprojects, e.g. own productions, etc. Cooperation and coordination with other teams and departments within the company to ensure consistent and appealing content

You are ideally in the master's degree or at the end of your Bachelor's degree in the field of media/communication sciences, journalism, social media or in a comparable degree program You have a high interest and feel for content creation and social media trends and you know well with LinkedIn The safe handling of Photoshop and InDesign is easy to play You have a structured, proactive, reliable and independent way of working You want to take over and drive smaller projects yourself You bring a high level of creativity, pioneering spirit and hands-on mentality with You have a strong team and communication skills You bring first PR experiences, whether in an agency, editorial board or a company

What is desirable

First experiences with Miro, Confluence and Microsoft Teams

Apart from our team, our culture and our mission, there are some additional benefits that make the ABI a great job:

Modern, centrally located offices in Munich with simultaneous flexibility through home office Learn about our agile functioning and the culture of Audi Business Innovation GmbH Compatibility of work and leisure through flexible working hours Own-sponsored acquisition of subprojects and insight into the cooperation between AUDI AG and us as a young and agile subsidiary Participation in internal events to expand your network Promoting your personal development through regular feedback

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