Brand Manager (m/w/d) for the LCN brand - focus on e-commerce & social media

We are an internationally active family business with locations in the Rhine-Main area and in Düsseldorf. With our 4 brands, we have been actively shaping the standards of the cosmetics industry for 40 years and continuously developing them. Our success continues to grow: strengthen our team in Eltville am Rhein (near Frankfurt), in full time, with up to 2 days of home office opportunity, as soon as possible as: Projektmanager (m/w/d) Focus on e-commerce & social media Do we fit together? You love beauty, innovation and cosmetics and want to work in a company that shares your passion? Then you are right at the WildeGroup! Since 1985 we have been standing for high-quality cosmetics, professionalism and sustainable ingredients – and we are looking for you to revolutionise the beauty world together! Our mission? Perfectly maintained and healthy hands, nails and feet - we develop professional cosmetic products that inspire beauty experts worldwide! What makes us special? With us you are more than just a co-worker – you are part of the WildeGroup! Cohesion, creativity and mutual support are our first priority. Whether you're fresh into the industry or already have experience – we encourage you, inspire you and give you the opportunity to influence.

As Brand Manager with E-Commerce & Social Media Focus (m/w/d), you are responsible for the development and positioning of our products as well as the strategic brand management. At the same time, you work closely with the e-commerce team to make data-driven decisions and to make the best use of digital campaigns for brand strategy. A special focus is on developing and implementing a creative social media strategy, including content creation. In detail: Brand Management & Marketing: Responsibility for product strategy, from idea to market launch Development and implementation of brand strategies to increase brand awareness Creation and Optimization of Go-to-Market Strategies for New Products Planning and implementation of 360° marketing campaigns (including social media, influencer marketing, paid media, PR) Ensuring a consistent brand presence across all channels E-Commerce & Digital Marketing: Close cooperation with the e-commerce team to optimize online performance Development of digital campaigns to increase sales (Social Media Ads, Google Ads, Retargeting) Analysis and Interpretation of Performance Strength Data (Conversion Council, ROAS, Customer Journey) Support in the content strategy for website, online shop and digital channels Social Media & Content creation: Developing a social media strategy to increase brand awareness and customer acquisition Creation and operational implementation of content for social media channels Editorial Planning and Community Management Cooperation with influencers, photographers and videographers Analysis of social media performance and derivation of optimization measures

Graduate in Business Administration, Marketing, Digital Media or Comparative Qualification Mind. 3 years of experience in product management, fire management or digital marketing, ideally in consumer goods or e-commerce Funded knowledge of social media marketing and digital brand communication Experience with data-driven marketing and performance analyses Creativity, coupled with an analytical and strategic way of thinking Experience in content creation for social media (image, video, copywriting) of advantage High self-initiative and ability to work in a dynamic environment

A versatile and strategic key role with high self-responsibility The ability to actively shape and develop a brand Close cooperation with interdisciplinary teams in an innovative environment Flexible working hours and home office options Further development opportunities in a growing company JOBV1_EN