Working student (human) in marketing

Heidelberg Instruments Mikrotechnik GmbH is an international leader in microsystem technology and semiconductor technology. Since 1984, we have been developing and manufacturing high-precision laser lithography systems at the Heidelberg site – for customers from research, development and industry worldwide. Our innovative power, our high technological demand and a dedicated customer service make us an appreciated partner in the international high-tech market. With 400 employees worldwide, including around 275 in Heidelberg, we have already successfully installed more than 1,600 systems and provide them with a global service network. Heidelberg Instruments is part of the LAB14 Group – a network of leading high-tech companies that is driving innovations in the fields of micro and nano manufacturing as well as surface analysis. We expressly stress that all people – regardless of gender, nationality, ethnic and social origin, religion/worldview, disability, age and sexual orientation – are equally welcome.

Support in the development and optimization of digital user journeys across website, campaigns and social media. Working with digital marketing campaigns as well as account-based marketing and outreach activities. Maintenance of content in CMS and CRM systems (e.g. WordPress, Salesforce, HubSpot). Support in research, analysis, reporting and data-driven campaign optimization. Supporting the digital marketing team for operational and strategic topics related to lead generation, marketing automation and AI-based marketing processes. Participation in organizing virtual and physical B2B events.

Registered student in the field of marketing, BWL, media, digital business, business informatics or comparable. First practical experience in digital marketing, e.g. through internships, student activities or study projects. Interest in topics such as digital marketing, customer journey, social selling, SEO, marketing automation and generic AI. Ideally first knowledge of WordPress, Salesforce, HubSpot or similar tools. Analytical, structured and independent working methods as well as high readiness to learn. Very good German knowledge, good MS Office knowledge and interest in B2B technology environments. Availability of about 10 hours per week, expandable.

Interesting and varied tasks that take into account personal strengths and preferences. Insights into a fast-growing high-tech company. Flexible working time. Employee discounts and grants (e.g. for food). Collaborative working environment with short decision paths. Regular team events and offers such as yoga, boulders and indoor football. .